After receiving a $500k budget increase, someone in the C-suite must decide where to allocate these funds: remarketing budget, R&D, events, website redesign, etc.
What should they do? Do they need more information to decide? Even with new information, will that clarify the percentage allocation of funds?
As consumer needs and technology become increasingly complex, so too do the decisions. Modeling is critical for complex decision-making. Relying on intuition alone can set you up for failure.