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Dr. Dirk Franssens

Dr. Dirk Franssens

Dr. Dirk Franssens is Senior Consultant at konversionsKRAFT. He completed his doctorate in psychology at the University of Maastricht (NL) and already carried out intensive scientific studies on behavioral change. By linking data with psychological principles, he helps clients with optimization strategies to generate more uplift.

Don't Mess Up Your Website Redesign: An Evidence-Based Strategy

Everyone has heard a horror story about a website redesign. But there are still times when they are necessary or beneficial.

Deciding when is the right time is one important aspect of doing a redesign well. The other aspect lies in the process itself.

We can dramatically improve the performance of website redesign projects when we used a structured approach and we start testing all our assumptions.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.