Chad Sanderson is the current Head of Product for Data Platforms at Convoy, and has worked on Experimentation teams for Microsoft, Sephora, Subway, and Oracle.
He is a passionate believer in the power of the scientific process and the value of measurement. You can find him on LinkedIn or shoot him an email at csanderson.data [at] gmail.com.
How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t.
You need to run experiments. The one who runs the most experiments wins.
BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business disciplines.