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Andrew Hubbard

Andrew is a Facebook advertising and online business technology strategist. He helps businesses get more leads and sales using Facebook ads, and also works with them to build their online business using technology that meets their needs both now and in the future.

You can read more of Andrew’s articles and learn more about him over at andrewhubbard.co or grab a copy of his Beginner’s Guide to Successful Facebook Advertising.

Facebook A/B Testing

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.

And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”

A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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