Alun Lucas

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Alun is Managing Director at Zuko Analytics, the specialist web form analytics platform. He spent many years in the advertising industry before falling into Venture Capital and tech scale-ups in the North West of England. You can connect with him on Linkedin here.

What Eye Tracking Can Teach Us About Form Optimization and Design

Eye tracking has long been used in the fields of UX and CRO to accurately map where a user’s focus is when navigating a website. There have been many practical conclusions that have come out of this research such as this article published by CXL last year.

However, as form specialists, we wanted to hone in on what eye tracking could tell us about web forms and how to improve their user experience. In this article, we’ll explore some of our biggest takeaways and how they can apply to your own form design. 

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