Alex Papageorgiou

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Alex is an independent consultant in marketing analytics and data science. He helps conversion-driven digital businesses make informed marketing decisions.

He previously worked at Google as a digital marketing consultant for travel clients in EMEA. After transitioning into data analytics, he worked for consumer-focused tech startups in Ireland and the UK.

He shares stories about digital analytics, marketing, and data science on his blog and via Twitter.

Kaggle: A Marketer's Guide for Analytics and Data Science

Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores.

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game.

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