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LATEST ARTICLES
AI for CRO research: what to automate (and what not to)
AI can speed up CRO research. But which parts should you actually trust it with? That’s the question we set out to answer in last week’s AI Native Marketer workshop, hosted by CXL President Hesh Fekry and CRO consultant Ruben de Boer, who has spent more than 15 years running […]
How to build an AI-powered research engine for AEO and GEO
Last week, as part of our AI Native Marketer program, we ran a live workshop on building an AI-powered AEO and GEO research pipeline. There’s increasing pressure on marketers to keep up with AI search. Follow the right people, read the latest studies, monitor LinkedIn, subscribe to every newsletter, and […]How to build a second brain for marketing (with Obsidian and Claude Code)
A second brain is a folder of plain text files that gives your AI assistant persistent memory of your projects, your voice, and how you work, so it stops starting from zero in every new conversation. Marketers are being asked to do more with the same headcount. One marketer with […]Automate ICP research and ad reporting with n8n and Claude Code
The two AI workflows every paid marketer needs are for building a real ICP and automating reporting with n8n and Claude Code…B2B marketing workflow automation: why mapping beats tool-first thinking
B2B marketing workflow automation works when you redesign the workflow before you touch a tool, not after. The common failure mode is opening Claude, ChatGPT, or a workflow platform and handing over an entire task, hoping the output holds up. It rarely does. The process for building genuine automation hasn’t […]
