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Learn how to present data to change minds and facilitate action

Online course:
Data Presentation & Visualization Training

By Lea Pica, Ian Littlejohn, Judah Phillips

Course length: 5h 40min

Start 7-day trial for $1

Some of the companies that train their teams at CXL:

Are your executives and clients falling asleep during your data presentations?

Chances are your slide design and data visualizations are obscuring your valuable insights, and you’re not communicating in a way that changes minds.

This course will give you a fresh new toolbox that will get you and your data presentations remembered and acted upon.

Introduction video

In just 5 sessions, you’ll be able to…

  • successfully think about understanding, organizing and planning for success with digital analytics
  • deliver insights in way that makes people actually care and do something about it
  • create effective and impressive slide decks to tell stories with data
  • build powerful and interactive data visualizations with Google Data Studio

If you want to take the next step from dabbling to becoming a real CRO practitioner, the CXL material (plus a lot of practice) will get you there. Learn processes for getting consistent results from leaders in the field.

Gajan R.

Throwing numbers at people doesn’t work – tell stories with data to get results

Stories are very effective tools to communicate data and analysis. Narrative is the way we simplify and make sense of a complex world. Storytelling with data supplies context, insight, interpretation—all the things that make data meaningful and analytics more relevant and interesting.

Best stories combine both evidence of analysis and data, plus adds a point of view or example that involves real people and organizations.

Engaging presentations can lead to people caring about data, and taking action about it

But even stories and great presentations alone are not enough. You also need to learn how to follow-through and close out analytical activities in ways that help people make decisions that lead to net positive business outcomes.

This course will

  • teach you how to tell compelling stories with data
  • show you how to craft engaging slide decks and dashboards
  • help you change hearts and minds to act upon the data

Anyone would benefit from CXL, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Matt R.

This course is right for you if…

  • You need to share data from marketing campaigns, A/B tests or analytics with clients or colleagues
  • Your skills with building slide decks could use an improvement
  • Your presentations are not leading to action

This course is probably not for you if…

  • You’re an award-winning slide deck designer
  • You’re a master storyteller

Skills you should have before taking this course

  • Basic digital analytics knowledge, familiarity with tools like Google Analytics
  • You’ve built a slide deck before with PowerPoint or Keynote

About your instructors

Lea Pica

Storyelling Director, @ Search Discovery

Lea Pica is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret and Prudential.

She’s spoken for industry conferences and company summits including eMetrics, Web Analytics Demystified, ForeSee, and InfoTrust. Her signature “Get Their Attention” session about presenting data effectively was a top-rated session in every industry event to date, including the #1-rated session out of 42 presentations at eMetrics San Francisco 2015.

Ian Littlejohn

Data Insight Training UK

Ian has consulted and worked with major organizations in the Banking, Insurance, Manufacturing, Telecommunications and Logistics industries across a number of countries and continents.

For 10+ years, Ian has been making it easy for his students to craft management reports, develop interactive dashboards and generate new insight and intelligence from business data.

Judah Phillips

Data and Analytics Entrepreneur

Judah Phillips helps people create value with analytics and data science by improving business performance, increasing revenue, reducing cost, boosting profitability, and increasing customer satisfaction.

Judah has worked with Internet companies, Media and Marketing companies, Consumer Product companies, Automotive Companies, Financial Services firms, Pharmaceutical companies, and many different agencies, including high-growth, early stage startups and the Fortune 10.

Your full course curriculum

Data presentation & visualization

Introduction + Conceptualize

During this session you'll learn how to avoid typical pitfalls when presenting data to clients, such as failing to communicate clearly and flat out boring them.

Topics covered:

  • Conceptualization
  • How to identify what your audience wants
  • Turning statements to insights
  • Digitizing plan
  • Exercises + Q&A

Visualize: design like Andy Warhol

This class will cover data visualization approaches, ranging from how to resist slide fluff to design principles and style guides.

Topics covered:

  • Gestalt visual principles
  • Death by powerpoint
  • White space, typeface, color, imagery
  • Productivity tips

Visualize: data design

Lea's final session will cover her PICA methodology - Purpose, Insight, Context, and Aesthetics. This will bring together principles from the previous two sessions, to ensure that your presentations are not only visually appealing but convey insights effectively & succinctly.

Topics covered:

  • Common viz violations
  • Chart animation
  • Time-saving tricks
  • Exercise - detox your own chart in GDS


Data Viz Workshop Summary - Lesson slides

Handout Packet

Analytics strategy: the process for successful digital analytics

During this session, listen to the words of wisdom learned from doing digital analytics for more than 15 years - from long-time digital analytics practitioner Judah Phillips- about how to successfully think about understanding, organizing and planning for success with digital analytics:

  • Learn the mindset of analyst that results in helping people make better decisions - vs - the non-analytical mindset
  • Explore different phased approaches for understanding how to execute digital analytics work, from the phase 0 until the end
  • Figure out how the pieces of the puzzle fit together - from core concepts to cutting-edge new ideas
  • Learn what it means to govern digital data and how to get started doing
  • Identify some key takeaways to apply at the office tomorrow and do even better with digital analytics

Analytics strategy: socializing analytical results for enabling business decisions

During this sessions, reconnect with Judah Phillips, to learn how to follow-through and close out analytical activities in ways that help people make decisions that lead to net positive business outcomes:

  • Learn the way to deliver the results of digital analytics so people will actually care and do something about it
  • Gain insight into how to prepare an analytical deliverable
  • Get a perspective on the different approaches and helpful ideas for creating dashboards and building data visualizations
  • Understand how ethics and privacy play a part in socializing data and getting results
  • Find out how to tie analytical work back to economic outcomes and value

I took my first course with CXL – complete game changer.

Amanda G.

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  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
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  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
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The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Click here for a pitch deck, swipe files and tips.

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