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Data Visualization & Presentation Course

Improve data clarity and guide decision-making

3h 45min | 26 lessons | 7 downloadable resources

In this course, you will learn how to:

  • Turn complex data into easy-to-understand visuals that drive action.
  • Design charts, dashboards, and reports that communicate insights effectively.
  • Use data storytelling techniques to make a bigger impact in presentations.
  • Avoid common visualization mistakes that confuse rather than clarify.
  • Present data in a way that influences decisions and gets stakeholder buy-in.

Sign up to a subscription plan

English subtitles Certificate included
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Trusted by marketers at
GoogleShopifyAdobeCiscoHubSpotSpotifyAmazonMicrosoft

Master data presentation and visualization to deliver clear, actionable insights to stakeholders

Course Length:
3h 45min. 26 lessons.

This isn’t just about making charts look pretty. You’ll learn how to create unique visuals that highlight the right data points, tell effective stories, and support better decision-making effortlessly for your audience. Walk away with the skills to turn any dataset into a persuasive, high-impact presentation.

After completing this online course on data presentation and visualization, you will be able to assist your team and company with:

  • Designing clear, impactful visualizations that simplify complex data.
  • Building dashboards that surface key insights at a glance.
  • Structuring reports that highlight what matters and remove distractions.
  • Using data storytelling to engage and persuade decision-makers.
  • Presenting insights in a way that drives action, not confusion.

This course is for you if you are responsible for:

  • Presenting data to stakeholders, clients, or leadership.
  • Turning raw numbers into meaningful, actionable insights.
  • Improving how your reports, charts, and dashboards communicate information.
  • Ensuring data-driven decisions are based on clarity, not clutter.
  • Making analytics more accessible and useful for your team.

Look no further than CXL, this is the best and most recommended course you will find on Data Presentation and Visualization.

Subscribe now and get access

Join for $1,199

Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.

Course Curriculum

Data presentation and visualization

Communication overview

In this lesson, you will learn why data visualization, data storytelling, and effective communication are critical when it comes to effectively delivering analytics information, as well as some of the basics of how the brain works and why that matters. …

Overview: The brain science of communication

Three types of memory, Gestalt psychology, and examples of reducing cognitive load. Topics covered: There are three types of memory: iconic, short-term, and long-term.The limitations of short-term memory as illustrated by Miller’s Law, and why it is cr …

Overview: The Cognitive Load of Pie Charts

Among data visualization researchers and experts, pie (and doughnut) charts are universally reviled. In this lesson, we will explore why that is as an introduction to many of the concepts and ideas that are covered throughout the rest of this course. T …

Data Visualization: Maximizing the Data-Pixel Ratio

Maximizing the data-pixel ratio sounds like an entirely esoteric and theoretical concept, but it is arguably the single data visualization technique that, once practiced and mastered, will have the greatest impact on improving the effectiveness of your …

Data Visualization: Using Color Sparingly

As computer monitor technology has progressed, we are now at the point where most monitors can display 16.7 million different colors. But, just because you have an effectively infinite variety of colors available to use, doesn’t mean that you should! I …

Data Visualization: The Importance of the Axes

Axes may seem obvious and mundane, and most data visualization platforms automatically generate them. But, they can be generated poorly, and they can undermine the impact of a data visualization if they are not implemented effectively. Topics covered: …

Data Visualization: Horizontal Bar Charts for Comparing Categories

When it comes to visualizing categorical data, the horizontal bar chart is often the best choice. In this lesson, we will explore why that is, as well as how multiple horizontal bar charts can be used to provide a clear comparison of multiple metrics a …

Data Visualization: Line Charts for Visualizing Time-Series

Line charts are one of the most common types of chart, and they are especially good at showing how a metric has changed over time. In this lesson, we will explore the key considerations when it comes to developing a line chart. Topics covered: When lin …

Data Visualization: Sparklines and Small Multiples

While the default approach for data visualization is “a chart,” sometimes, using multiple charts together is a more effective way to convey information. That’s where sparklines and small multiples come in, which are the topic for this lesson. Topics co …

Data Visualization: Text as a visualization

Approach metrics written as text as visualizations in and of themselves. Topics covered: How standalone text can be a powerful visualization, and what goes in to ensuring that is the caseUsing text as the primary element in a data visualization in conc …

Data Visualization: Heatmaps

Heatmaps done well can be an incredibly effective way to represent a single metric across multiple dimensions in a way that enables the audience to quickly see which combinations of dimensions stand out. In this lesson, we will explore when heatmaps ar …

Data Visualization: Scatterplots

Correlation is not causation, but correlation—the positive, negative, or lack of a relationship between two metrics—can be key to making a specific point. In this lesson, we will explore how to use scatterplots to visualize the relationship between a p …

Data Visualization: Specialty Charts and Chart Elements

Waterfall charts, boxplots, error bars and more: when adding cognitive load is warranted. Topics covered: How non-standard chart types increase the cognitive load for the audience for the data visualizationWhy increasing the cognitive load can be okay, …

Data Visualization: Cautionary Charts and Bad Practices

Why 3D charts, stacked charts, bubble charts, and others are generally ill-advised Topics covered: How to assess a visualization to identify where it may be adding unnecessary cognitive load.How to experiment with alternate visualizations and assess th …

Data Visualization: Dashboard Considerations

There are two types of dashboards. Data visualization conceptscan be applied differently depending on the type. Topics covered: The difference between performance measurement dashboards and analytical interface dashboards.Key considerations when develo …

Data Visualization: Data Visualization Resources

A review of the key themes throughout these lessons, and resources for learning more Topics covered: A review of the main concepts and considerations for data visualization.Suggested resources for learning more.What we haven’t yet covered: data storyte …

Data Storytelling: The Power of Narrative

“Storytelling” is not a buzzword: information presented as narrative is more easily understood and more likely to be retained. Topics covered: What data storytelling is, and how “narrative” is at its core.The increase in engagement, retention, and reca …

Data Storytelling: Know Your Audience, Know Your Goal.

Who are you ultimately targeting, how will you reach them, and what do you expect them to do with the information you present? Topics covered: Key considerations once you identify your core audience.The importance of starting with a desired action.An u …

Data Storytelling: Establishing a Narrative (and a Flow)

Discovering the narrative before building out the content saves time and increases the ultimate impact. Topics covered: Why the way slide decks typically get produced lead to a meandering and ineffective finished product.How to develop the narrative fo …

Data Storytelling: McKinsey Titles and Reinforcing Content

The title of the slide is the most dominant position. Use it to maximum effect and then complement it with the content. Topics covered: What a McKinsey Title is and why it is more effective than a typical slide title.Why each slide in a presentation sh …

Data Storytelling: Data Visualization Tips Apply!

Decluttered slides and brain-friendly data visualizations make for high impact presentations. Topics covered: How maximizing the data-pixel ratio can be applied to slides.How the selective use of color can be used to maximum effect.The importance of in …

Data Storytelling: Kill the Bullets and Limit the Text

Bullets are bad, despite their proliferation in presentations. And they are unnecessary. Topics covered: Why bullets detract from the effectiveness of slides in a presentationHow to keep text to a minimum, while also selectively using color within text …

Data Storytelling: Presentations vs. Documents

Live presentations vs. the “leave-behind” version of the presentation vs. presentations never delivered live at all! Topics covered: What Slidedocs are (and how they differ from presentations). How to separate the “leave behind” from the “presented liv …

Data Storytelling: Compelling Imagery

A picture is worth at least 100 words, if not 1,000. Images are an easy and impactful way to support a data story. Topics covered: Why imagery is so effective when it comes to increasing engagement, comprehension, and retention.Tips for quickly finding …

Data Storytelling: Editing and Rehearsal

Thinking about what you will say for each slide is not rehearsal. Rehearsal is rehearsal, and it is a worthwhile investment of time. Topics covered: The importance of rehearsing a data story before delivering it.How rehearsal of a presentation is part …

Data Storytelling: Review and Resources for Learning More

A review of the key themes throughout these lessons, and resources for learning more. Topics covered: No data story is perfect. Don’t make that the goal.Every presentation of analysis is an opportunity to learn and improve.Resources for learning more. …

Tim Wilson

Senior Director of Analytics @ Search Discovery

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at multiple agencies that worked with a range of large consumer brands; to his current role consulting with the digital analytics teams at Fortune 500 companies on their strategies, processes, and tactics for effectively putting their sales, marketing, customer, and digital data to actionable use.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Data Presentation & Visualization Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Derek Miller
Built on a live GTM campaign at work

“I completed my campaign engine setup for a small c real-world GTM campaign that I was working on for my job this week and presented it to my boss today… and he loved it!”

Campaign engine

Victor’s campaign engine demo
Victor
B2B eCommerce platform

Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.

Campaign engine

Alejandro Serrano
Alejandro Serrano
Co-Founder, Feral MKT

“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”

Campaign engine

Ken Fleischer
Ken Fleischer
Fractional CMO & GTM Strategist

“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”

AI visibility tracker

Manuela’s Campaign Engine demo
Manuela
Social club for people 60+, pre-launch

A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.

Campaign engine

Shannon Annarella
Shannon Annarella
Senior copywriter, elective healthcare agency

“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”

Campaign engine

Tegan Heneke
Freelance Marketing Executive

“Currently I’m pulling reports from GA4, SourceWhale and Linkedin manually and giving it to Claude to create a dashboard for me so this (if I can get LinkedIn connected) will change that (Yay!)”

Reporting agent

Ilaria’s Campaign Engine demo
Ilaria
Clinic management software

A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.

Campaign engine

Natalia
Natalia
E-commerce & Brand Strategist

“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”

Own plugins on Marketing Brain

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

Last cohort

Carolin’s marketing brain demo
Carolin
Fractional CMO practice, launching

Tested a new fractional CMO offer on her own website, using public data only.

Marketing Brain

Attallah Wilson
Attallah Wilson
Marketing Communications Manager, TXI

“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”

Marketing Brain

Ben Shenk
Ben Shenk
Director of Messaging

“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”

Workflows

Murillo’s marketing brain demo
Murillo
Marketing agency for health clinics

Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.

Marketing Brain

Ekaterina Speckbacher
Growth Marketing Manager

“I built it on my own data, so I had to hide them. It worked pretty smoothly. I’m lucky that we use HubSpot for everything, so the integration was straightforward.”

Reporting agent

Shekhar Vaidya
Head of Digital Marketing

“Fix the brand’s own pages first (one sentence on one page is wrong on every tool), then earn the unbranded recommendations.”

AI visibility tracker

Ignacio Basello
Ignacio Basello
Content Strategist

“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”

Workflows

Enmanuel Saavedra
Took the personal OS workshop

“Months ago, I took the workshop of the second brain (personal OS) at CXL in the past and helped to all my team to adopt it as well. It was a game changer.”

Earlier workshop

Maddy L
B2B ABM marketer, SaaS

“A challenge that we have internally: if somebody asked me for a campaign I ran three years ago … we do not have a single source of truth/location to satisfy that question … I like that this brief could help with our internal challenge”

Campaign engine

Alfonso von Ziegler
Alfonso von Ziegler
Founder, Mesh Creative Studios

“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”

Campaign engine

Here is what other marketers said

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Frequently asked questions

About CXL

What is CXL?

CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.

Does CXL offer AI training for B2B marketers?

Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.

Where can I learn conversion optimization?

CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the Marketing Engineer cohort and the subscription?

The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.

The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.

Does the Marketing Engineer cohort include access to the full CXL course library?

Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.

It also includes every live cohort in your year, the community and every update to the systems you build.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.