Triple Your Outbound Results by Uncovering Buying Triggers
By identifying buying triggers, and reaching out to prospects at the right time, Alexis Martial tripled the number of demo requests for his B2B management software client.
- Fix ABM measurement with funnel attribution and outcome modeling
- Build an all-bound marketing engine
- Improve ad efficiency with LinkedIn thought leader ads
- Improve your LTV:CAC on Google Ads
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- B2B Marketing and AI
- B2B Marketing and AI
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- B2B Demand Gen
- B2B GTM Strategy: Get to $10m ARR
- Bottom-of-funnel SEO strategies in tough niches
- Building optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Experimentation-led GTM
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimizing pages with GEO
- SEO-Driven Editorial Calendar
- Standardize and scale on-brand content with a custom brand GPT
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- AI for ABM list building and outreach
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy: Get to $10m ARR
- Experimentation-led GTM
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Project Management for Marketers
- Running efficient B2B campaigns
- Sales Copywriting & Product Messaging
- Bottom-of-funnel SEO strategies in tough niches
- Building optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Scaling Content Marketing
- Improve your LTV:CAC on Google Ads
- LinkedIn Experimentation
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- AI for ABM list building and outreach
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy: Get to $10m ARR
- Building optimized B2B content funnels with AI
- Experimentation-led GTM
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- User research
- User-centric marketing
- Voice of Customer data
- Content marketing research
- Content recycling
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Scaling Content Marketing
- Standardize and scale on-brand content with a custom brand GPT
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimizing pages with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- GA4 Audit
- Heuristic Evaluation
- Strategic Research for Experimentation
- User research
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Statistics fundamentals for testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- GA4 Audit
- GA4 Intermediate
- Google Analytics 4 for beginners
- Preparing for Your GA4 Implementation
- Special Topics in GTM for GA4
- Strategic Analytics Framework for GA4
- Attribution
- Data presentation and visualization
- Excel and Sheets for marketers
- Advanced Google Tag Manager
- Google Tag Manager for Beginners
- B2B Demand Gen
- Content marketing research
- Content recycling
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Running efficient B2B campaigns
- Scaling Content Marketing
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve your LTV:CAC on Google Ads
- LinkedIn Experimentation
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimizing pages with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Attention Basics
- Behavioral Psychology
- Decision Making and Emotions
- Learning and Memory
- People & Psychology
- Building Habits and Loyalty
- Building Trust
- Cognitive Biases
- Digital psychology & behavioral design
- Nonconscious Motivation
- Heuristic Evaluation
- Principles of Persuasive Design
- Sales Copywriting & Product Messaging
- User research
- Voice of Customer data
- Content marketing research
- Scaling Content Marketing
- SEO Link Building
- SEO-Driven Editorial Calendar
- Attribution
- Content recycling
- Email Marketing: Fundamentals
- Excel and Sheets for marketers
- SEO Link Building
- Brand strategy
- Branding
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- User research
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Google Analytics 4 for beginners
- Marketing Management
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Building optimized B2B content funnels with AI
- Content marketing research
- Content Strategy for Demand Generation
- Sales Copywriting & Product Messaging
- Scaling Content Marketing
- SEO Link Building
- SEO-Driven Editorial Calendar
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Alexis Martial
Alexis Martial is an Outbound Ops Specialist who helps B2B SaaS companies grow their pipeline using intent signals. He also shares his tips on how to acquire new customers.
Categories
- Acquisition (188)
- AI in Marketing (14)
- B2B Marketing (88)
- Brand Building (47)
- Business Building (133)
- Copywriting (47)
- CRO & Testing (328)
- Customer Stories (7)
- Digital Analytics (89)
- Growth Experimentation (9)
- Marketing Case Studies (7)
- Marketing Education (22)
- Marketing Tactics (85)
- Original Research (20)
- Psychology (80)
- Social Media (23)
- User Experience & Persuasive Design (184)
B2B Marketing and AI courses
How people search, compare and buy products and services is changing.
Your marketing should change too.
This 5-track program is designed to keep you up-to-date with B2B marketing and AI.