Customer Acquisition Training Program – CXL Institute

Become a customer acquisition expert

Get the skills and systems you need to drive accelerated growth with this Customer Acquisition Minidegree.

  • Taught by industry practitioners, not just conference speakers and theory peddlers.
  • Master the key acquisition channels to drive growth.
  • Get results by implementing processes that actually work.

See plans and pricing   or   Request demo (for teams 5+)

Some of the companies that train their teams at CXL Institute:

Become a CXL Certified Customer Acquisition Specialist.

  • Learn how to get great return on ad spend for key paid acquisition channels like Google Ads, Facebook Ads, YouTube Ads and LinkedIn Ads.
  • Learn key content and SEO skills like content marketing strategy, technical SEO, managing editorial calendars for SEO, and much more.
  • Apply industry-agnostic acquisition processes and frameworks for digital marketing.

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to execute campaigns for exponential and continuous growth.

Start acquiring customers profitably and at scale

At the end of the program, you’ll be able to implement processes, tools, and techniques to grow your business, no matter the industry you’re in.

What you’ll learn and how

Practical curriculum teaching you what the market needs right now from acquisition specialists, created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

Courses are taught by hand-selected top practitioners, names that people in the industry know well.

Minidegree content is a curation of videos and is entirely self-paced, so that you can complete the minidegree at a speed that works for your schedule.

Perfect for marketers looking to drive faster growth

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run marketing in an organization. It will cover customer acquisition – both paid and organic, content marketing, conversion optimization and digital analytics – the full gamut of skills you need to become a customer acquisiton pro.

Pass the final test and become a CXL Certified Customer Acquisition Specialist.

I really like the content of the course. I haven’t yet progressed much in terms of completing lessons, as I started implementing right from the start!

Otto Tromm, @Rolluik Store

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Matt Roach, Director of Optimization @ Sanoma

4 cumulative tracks.
~57h of videos & study material.

20+ courses in total including:

  • ~57h of video courses
  • 8+ hours conference event videos
  • Actionable exercises and supplemental reading


  • Customer-centric marketing
  • Marketing Strategy
  • Optimizing your growth process

Data & Analytics

  • GA for Beginners
  • GTM for Beginners
  • Google Data Studio


  • Identifying and amplifying growth channels
  • Google Ads
  • Maximizing PPC Audiences
  • Content strategy and SEO for lead generation
  • Editorial calendar SEO
  • Facebook Ads
  • LinkedIn Ads
  • Data-driven attribution
  • YouTube Ads
  • Technical SEO
  • Data-driven influencer marketing
  • Account based marketing


  • Product Messaging
  • Landing page optimization

How long will it take me to complete this Minidegree?

The total length is around ~57h hrs. Your pace depends on how many hours per week you can put in. If you have 4 hrs / week available for learning, it might take you around 4-5 months. If you can do 10 hrs / week, you can knock it out in under 2 months.

World class instructors

John McBride

John McBride

Sophia Eng

Sean Ellis

Sean Ellis

Peep Laja

Peep Laja

Chris Mercer

Chris Mercer

Paul Boag

Jessica Best

AJ Wilcox

Fred Pike

Fred Pike

Kelly Gray

Kelly Gray

Dan Shure

Dan Shure

Momoko Price

Momoko Price

Is this program right for me?

It’s ideal for

  • Full-stack marketers / marketing generalists who want to specialize
  • People who want to join growth teams
  • Folks looking to start a career in digital marketing.

The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.

This program is designed to take participants from novice to advanced level customer acquisition specialist. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.

What happens after the program ends?

1. Your customer acquisition expertise will go up. Getting to know the right tools and processes will 10x your effectiveness as a marketer and optimizer.

2. The perception of your expertise goes up. Once you pass the final test, you will become a CXL Certified Customer Acquisition Specialist, and can show off your new skills on your resume and your LinkedIn profile.

Frequently Asked Questions

  • I’m in the UK/Europe/India/Australia/etc – can I still take the course? Yes
  • Can I have my employer pay for this? Yes
  • Can I watch courses at any time/pace? Yes
  • Is this suitable for total beginners? Yes
  • Is this suitable for intermediate level? Yes. You can just skip intro lessons and test out of them

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to earn your CXL Customer Acquisition Certification.

Add it to your resume, your LinkedIn profile, or just get that well-earned raise you’ve been waiting for.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

How to find CXL Institute on LinkedIn

Subscribe now and unlock:

  • Every single course from our catalog
  • Access to all 4 Minidegree programs on Conversion Optimization, Digital Analytics, Growth Marketing and Digital Psychology
  • Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

  • Guaranteed return on time spent or your money back.
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

See plans and pricing   or   Request demo (for teams 5+)