Learn the basics of CRO and experimentation
2h 33min | 7 lessons | 13 downloadable resources
In this course, you will learn how to:
- Understand the difference between CRO, Experimentation, and CXO.
- Build and maintain effective experimentation programs.
- Use data to make faster, more informed decisions.
- Avoid common mistakes in conversion optimization and testing.
- Leverage testing frameworks to drive business growth.
Some companies who train their teams at CXL
Improve conversions with data-backed CRO strategies and actionable testing insights
Many businesses face challenges in optimizing their conversion rates due to a lack of structured experimentation processes and data-driven decision-making. This course provides an introduction to CRO, teaching you how to build and maintain effective experimentation programs. By understanding the core differences between CRO, experimentation, and CXO, you’ll develop the ability to implement strategies that help your business move faster, learn from failures quickly, and ultimately drive growth.
Master the introduction to CRO and experimentation to drive conversions and business growth
Course Length:
2h 33min. 7 lessons.
This course introduces you to the core principles of CRO and experimentation, helping you build effective testing strategies and data-driven decision-making processes. You’ll learn how to avoid common pitfalls, make informed optimization decisions, and develop a structured experimentation program that delivers impact. By mastering these skills, you’ll be able to improve conversion rates, enhance customer experiences, and support growth through smarter testing and analysis.
After completing this online course on introduction to CRO and experimentation you will be able to assist your team and company with:
- Structuring and managing a CRO experimentation program.
- Making data-driven decisions to improve conversions.
- Identifying key metrics to track for optimization success.
- Avoiding common mistakes in testing and CRO implementation.
- Driving continuous improvement through reliable testing frameworks.
This course is for you if you are responsible for:
- Overseeing conversion rate optimization efforts.
- Leading marketing or product optimization initiatives.
- Implementing data-driven decision-making processes.
- Managing website or app performance improvements.
- Driving business growth through systematic testing.
Subscribe now and get access
Course Curriculum
Intro to CRO and Experimentation
Intro to CRO and Experimentation
Defining CRO and Experimentation
The Basics – Parts and Components
The Ritual and the Artifact
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Introduction to CRO and Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Marketers choose CXL
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get scale-up growth strategies in your inbox.
An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.
Join 140,000+ marketers | Subscribe to our educational newsletter