Learn the basics of CRO and Experimentation

Understand the CRO foundations in an hour, learn the essential ingredients of CXO and experimentation, and start driving growth:

  • Learn the difference between CRO, experimentation, and CXO
  • Get the hang of the essential working parts of CRO and Experimentation
  • Start leveraging data to fail fast and fail smaller

Online course: Intro to CRO and Experimentation

By Ben Labay,

Managing Director @ Speero

4 lessons, 1h 00min

Sign up to All-Access

English subtitles Certificate included

Some of the companies that train their teams at CXL:

CRO is a tool to fail faster and smaller

Traditional CRO was about changing a part of a website based on a limited dataset, waiting for the effect, and hopefully measuring it. However, it didn’t ask questions and collect data at the same time.

Modern CRO and experimentation is about that.

CRO is a tool to fail faster and smaller, and use those mistakes to learn and adapt quickly.

This power-packed course will teach you to use data to fail fast and recover fast in order to implement only what works better.

Either you execute fast or perish

Today’s winners have frameworks for actions while the losers get stuck on data holes or follow the intuition of others instead of following a scientific process for business logic and decision-making.

With this course, you’ll learn the basics of running CRO tests and experimentations that make you move faster than your competitors in one hour.

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Introduction video (5 minutes)

Who is this course for:

This course is for you if…

  • You are a new optimizer and would like to run experiments that will make your company move faster than competitors.
  • Would like to build a career as a CRO specialist from scratch, knowing how to implement what works best.
  • You feel that your agency is not delivering and would like to bring CRO in-house.
  • Are looking to add data-driven decision-making to your craft to become more valuable to employers and/or clients.

After taking this course you will…

  • Explain the difference between CRO vs Experimentation vs CXO.
  • Distinguish the basic working parts of CRO and Experimentation.
  • Understand how humans make decisions, and why we are bad at it.
  • Be able to build experimentation programs, keep them spinning, and work to make them spin faster.

Skills you will master

CROExperimentationExperimentation programsCXOInnovation-focused team cultures

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Intro to CRO and Experimentation

1 Intro to CRO and Experimentation

An intro to the course and the idea of using data to fail fast.

2 Defining CRO and Experimentation

A quick perspective on CRO vs Experimentation vs CXO.

3 The Basics – Parts and Components

CRO and Experimentation have a ton of working parts. This lesson goes over the basics

4 The Ritual and the Artifact

CRO and experimentation deal with rituals, a process and at the heart of this process is the study design, the structure of the question.

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Intro to CRO and Experimentation: FAQ

How long does it take to complete this course?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 00min long. The majority of people will complete the course in between 1 and 1.5 hours.

What does the course include?

Our Intro to CRO and Experimentation training includes 4 lessons, 0 downloadable resources, 1h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Intro to CRO and Experimentation certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period 7-day no questions asked money-back period.