CRO Introduction Course
Master the basics of CRO and experimentation
2h 33min | 7 lessons | 13 downloadable resources
In this course, you will learn how to:
- Identify high-impact areas on your site to improve conversions.
- Use data to prioritize CRO opportunities that drive revenue.
- Optimize landing pages, CTAs, and forms for better performance.
- Understand user behavior and make data-driven decisions to reduce friction.
- Build a testing culture that drives continuous optimization.
Trusted by marketers at
Without the right testing process, your CRO efforts are just guesswork
Many businesses make small changes to their websites and expect big results, but without the right strategy, those tweaks don’t have a lasting impact. This course teaches you how to approach conversion optimization holistically, focusing on areas that drive the biggest improvements and measurable results.
Master the introduction to CRO and experimentation to drive conversions and business growth
Course Length:
2h 33min. 7 lessons.
This isn’t a course about random CRO hacks. It’s a step-by-step system for running optimized tests, uncovering what actually drives conversions, and building a data-backed optimization process. Learn how to eliminate guesswork, find high-impact opportunities, and turn more visitors into customers with a structured, proven approach.
After completing this online course on introduction to CRO and experimentation, you will be able to assist your team and company with:
- Prioritizing CRO efforts that drive measurable, sustainable revenue.
- Identifying key areas of friction in the user journey and removing them.
- Running data-backed tests that improve site performance and conversions.
- Building a CRO process that continuously improves over time.
- Aligning CRO efforts with business goals for maximum impact.
This course is for you if you are responsible for:
- Improving website performance and increasing conversion rates.
- Building a CRO strategy that leads to real, measurable growth.
- Running tests and analyzing data to optimize user experience.
- Leading cross-functional teams focused on website optimization.
- Driving revenue growth through data-driven decision-making.
Look no further than CXL, this is the best and most recommended course you will find on an Introduction to CRO and Experimentation.
Subscribe now and get access
Course Curriculum
Intro to CRO and Experimentation
Defining CRO and Experimentation
The Basics – Parts and Components
The Ritual and the Artifact
Intro to CRO and Experimentation
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Introduction to CRO and Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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