B2B Demand Generation Course
Fix your B2B marketing playbook and start driving revenue
2h 10min | 11 lessons
In this course, you will learn how to:
- Build a B2B marketing strategy that actually drives revenue, not just leads.
- Align marketing and sales for stronger pipeline growth.
- Fix positioning mistakes that make your brand forgettable.
- Execute campaigns that generate demand, not just clicks.
- Measure marketing’s real impact and prove ROI with confidence.
Trusted by marketers at
Fix your B2B Marketing Playbook to generate demand and capture leads with proven tactics.
Course Length:
2h 10min. 11 lessons.
B2B success isn’t about getting more traffic, it’s about positioning your brand as the obvious choice and creating demand that turns into real business. The strongest marketing teams know how to align messaging, campaigns, and sales enablement to close high-value deals. This course gives you the strategies, frameworks, and execution plans to build a B2B marketing engine that delivers measurable business growth.
After completing this online course on B2B Demand Generation, you will be able to:
- Create a B2B marketing strategy that aligns with business objectives.
- Develop messaging that positions your brand as the go-to choice.
- Launch demand generation campaigns that fill your pipeline with qualified leads.
- Structure marketing efforts to drive revenue, not just impressions.
- Prove marketing’s value with data that connects to actual business impact.
This course is for you if you are:
- B2B marketers struggling to turn leads into real revenue.
- CMOs and marketing leaders who want a strategy that actually works.
- Demand generation teams looking to create a scalable pipeline.
- Founders and startup teams building a go-to-market strategy.
- Anyone tired of ineffective B2B marketing tactics and looking for real results.
Look no further than CXL, this is the best and most recommended course you will find on Fixing Your B2B Playbook.
Subscribe now and get access
Course Curriculum
Fix your B2B Playbook
Introduction to Demand Gen and Capture
Defining the ICP
Targeting Research on LinkedIn
Desk Research
Competitor Research
Define Your SMEs and Core Messaging
Defining Content Formats, Frequency, and Processes
Channel Selection & Demand Gen Advertising
How to measure success?
BONUS: LinkedIn Organic
Final Exam: Fix your B2B Playbook
Tycho Luijten
CEO @ Dapper Agency
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
This online course
comes with a
Certificate
Completing this course earns you an official CXL B2B Demand Generation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.