Learn how to build, maintain, and leverage a strong brand
Online course:
Brand building for small businesses & consultants
By Mike Murphy,
Owner @ M.L.Murphy Productions
Course length: 9h 30min
Some of the companies that train their teams at CXL:
In this 4-class training program, you’ll learn to
- Build a solid and reputable brand in 7 simple steps.
- Plan and outsource your branding for a fraction of what expensive agencies charge.
- Communicate with designers and programmers to effectively build brand materials and guidelines.
- Maintain and leverage a powerful brand to make more money and get more clients.
Introduction video
I had very little clarity about the big picture of my brand and how all the pieces fit together. This lack of clarity made me busy and feeling very stuck. I no longer feel constantly overwhelmed because I know the steps I need to take.
Proper branding makes you more money
Most entrepreneurs don’t spend a lot of time planning out their brand – which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.
But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Branding is simply how others think about your company. Are you presenting your company in the best possible light? Do you even know what others think of your brand?
This course will teach you some of the easiest and most evidence-backed ways to improve your current branding or even completely overhaul your brand and start over.
Unleash the power of a strong and recognizable brand
Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How do you even build a brand?
Most of us don’t have experience in brand building, so we can’t answer those questions – which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.
After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike has distilled brand building into a science. He now works to bring some of that branding dark magic to help small businesses and consultants get more clients and business.
I’ve been personal friends with Mike for several years and knew he worked on some pretty impressive Hollywood movies. I didn’t realize how mapped out and organized this system is. I’ve been attempting to build my Brand online for several years but always ended up stalling due to how confusing it all was.
Stop feeling embarrassed or unclear about your branding
This course will teach you to stake a position, outline your brand, and execute via design and other touchpoints. It will teach you how to rope your team in and maintain your brand integrity at every level.
To be clear, we’ll teach you how to build a brand that will make you more money.
This course is right for you if…
- You own your own consulting firm or small business.
- You want to spice up your branding so you can start to attract the exact clients you want.
- You aren’t thrilled by the quality of your current branding.
- You want to make small changes to help you attract more ideal clients.
- You want clear action steps to get your branding consistent across your website, social media channels and marketing materials.
This course is probably not for you if…
- You have no time to study the materials and do the easy brainstorming exercises.
- You are proud of your branding and don’t feel it can be improved.
- You want to avoid taking the time to control how your prospects think about your brand.
- You are afraid of feeling creative and learning valuable skills and mindsets that will help you attract more qualified leads.
Skills you should have before taking this course
- Ability to be creative and think of ‘big picture’ strategies to help grow your company.
- You have 3-4 hours each week to do the easy-to-follow assignments.
- You are willing to rethink everything you’re currently doing in order to find some quick ‘hacks’ to make your brand truly connect with your ideal clients.
Mike Murphy
Owner @ M.L.Murphy Productions
Your instructor is Mike L. Murphy. Mike has worked on some of Hollywood’s biggest brands – Lord of the Rings, Iron Man, Harry Potter, Fast & Furious and dozens more.
Mike now runs his own studio to help online businesses, just like yours, build amazing online brands that make them consistent and reliable income.
After just 4 sessions, you’ll be able to
- Craft a consistent brand plan to tell a unified story.
- Map out who you want to attract and how to convert them to buyers.
- Plan out how you want your brand to look, and then create outsource instructions so you can hire designers.
- Shift from feeling embarrassed by your branding to feeling proud and ready to share it with the world!
- Get your staff all on the same page about what your brand is and what it isn’t.
- Create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.
Your full course curriculum
Brand Building for Small Businesses and Consultants
1 Branding Foundations
- What is a brand?
- What common mistakes do most entrepreneurs fall into when branding?
- What the 7 ‘building blocks’ to a solid brand are.
2 Visual Branding
- What is visual branding?
- How to be consistent with your visual branding.
- What is a lookbook is and how you’ll use it.
- How your audience emotionally reacts to visuals.
- How to ‘speak’ with graphic designers.
3 Serving Your Clients
- What is Brand Hospitality?
- What are Audience Desires?
- How can you engage the emotions of your Audience (so they want to hire you)?
4 Organizing Your Brand
- What is a teaching map?
- What is a treasure map?
- How you can keep your new brand organized.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Learn marketing on the job.
Get better results with networking.
Our Community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
- Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
- Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
- Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Subscribe to CXL and get access
- 100+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
- Community with 2000+ playbooks and peer-support
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 90+ other training programs.
or
Learn how to build a brand: FAQ
Who is this course for?
This course is right for you if…
- You own your own consulting firm or small business.
- You want to spice up your branding so you can start to attract the exact clients you want.
- You aren’t thrilled by the quality of your current branding.
- You want to make small changes to help you attract more ideal clients.
- You want clear action steps to get your branding consistent across your website, social media channels and marketing materials.
Some careers that will especially benefit from this course are brand marketer, product marketer, content manager, and digital marketing manager.
What will you learn?
After taking this course, you will:
- Build a solid and reputable brand in 7 simple steps.
- Plan and outsource your branding for a fraction of what expensive agencies charge.
- Communicate with designers and programmers to effectively build brand materials and guidelines.
- Maintain and leverage a powerful brand to make more money and get more clients.
What does the course include?
Our Brand Building training includes 5 lessons, 9h 30min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Brand Building Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
Can I buy just this course?
Yes, you can buy individual, lifetime access to this training.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 9h 30min long.