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Account-based Marketing Course

Launch an ABM program and see ROI in 6 Weeks

1h 24min | 8 lessons

In this course, you will learn how to:

  • Build and execute an ABM strategy that directly drives revenue growth.
  • Identify and prioritize high-value accounts that deliver long-term impact.
  • Align marketing and sales teams around common targets to maximize ROI.
  • Personalize your messaging to resonate deeply with decision-makers.
  • Measure ABM success clearly to prove real business impact, not vanity metrics.

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English subtitles Certificate included
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Turn your ABM program into a powerful revenue driver

If your current ABM strategy is generating attention without deals, you’re missing the mark. Many marketers claim they’re doing ABM, yet their sales pipeline stays flat. This course challenges superficial ABM practices, equipping you with a proven framework to identify, target, and engage high-value accounts in a way that consistently drives revenue growth.

Master Account-Based Marketing to land strategic accounts consistently

Course Length:
1h 24min. 8 lessons.

Forget generic tactics. This course teaches how to effectively align your marketing and sales teams around high-impact accounts, personalize outreach with precision, and win more profitable deals. You’ll leave knowing exactly how to turn targeted accounts into real, measurable revenue. You’ll learn why most ABM strategies fail and how to avoid those pitfalls by starting with actionable activation playbooks, not vague plans.

With case studies like “The Escape Game,” you’ll see how to apply these frameworks to solve challenges like lead attribution, ROI tracking, and resource prioritization. By the end, you’ll walk away with a clear understanding of how to create, scale, and optimize an ABM strategy that delivers measurable results, saving you time, maximizing your impact, and ensuring your team’s efforts translate directly into revenue growth.

After completing this online course on Account Based Marketing
you will be able to assist your team and company with:

  • Identifying and targeting accounts most likely to generate significant revenue.
  • Developing personalized campaigns that resonate deeply with key decision-makers.
  • Aligning marketing and sales teams around shared, measurable revenue goals.
  • Measuring ABM effectiveness beyond superficial engagement metrics.
  • Scaling successful ABM practices systematically across your organization.

This course is for you if you are:

  • Leading strategic growth through targeted marketing initiatives.
  • Driving high-value opportunities into your sales pipeline.
  • Ensuring marketing directly influences revenue, not just brand awareness.
  • Managing sales and marketing alignment for high-value accounts.
  • Securing bigger deals faster through targeted, personalized marketing.

Look no further than CXL, this is the best and most recommended course you will find on Account Based Marketing.

Subscribe now and get access

See Pricing

Course Curriculum

ABM - Get ROI in 6 Weeks

Why ABM fails

Building an ABM program isn’t simple. You need to align sales, marketing, and customer success, along with targeting and measuring.

Structure your ABM program

This lesson focuses on building effective activation playbooks.

Identify your triggers

In this session, we focus on identifying and using triggers to guide your ABM strategy.

Mapping your Playbooks to the Account Progression Model

Scaling your ABM strategy doesn’t mean reinventing the wheel—it’s about refining and replicating what works.

Real-World Playbook Example

Walk through a practical example to see how the theory gets applied to the real-world.

Scale your ABM program

Create an account progression model – a systematic approach to moving accounts through the buyer’s journey based on triggers and stages.

The 6-Week Process

A successful Account-Based Marketing (ABM) strategy is built step by step.

Final Exam: ABM – Get ROI in 6 Weeks

Mason Cosby

CEO of Scrappy ABM

Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM Methodology.

Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has sourced over $4.5M in the past 3 years.

This online course
comes with a
Certificate

Completing this course earns you an official CXL ABM Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

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✔ 120+ Highly practical and detailed marketing courses

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✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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