Account-based Marketing Course
Launch an ABM program and see ROI in 6 Weeks
1h 24min | 8 lessons
In this course, you will learn how to:
- Build and execute an ABM strategy that directly drives revenue growth.
- Identify and prioritize high-value accounts that deliver long-term impact.
- Align marketing and sales teams around common targets to maximize ROI.
- Personalize your messaging to resonate deeply with decision-makers.
- Measure ABM success clearly to prove real business impact, not vanity metrics.
Trusted by marketers at
Turn your ABM program into a powerful revenue driver
If your current ABM strategy is generating attention without deals, you’re missing the mark. Many marketers claim they’re doing ABM, yet their sales pipeline stays flat. This course challenges superficial ABM practices, equipping you with a proven framework to identify, target, and engage high-value accounts in a way that consistently drives revenue growth.
Master Account-Based Marketing to land strategic accounts consistently
Course Length:
1h 24min. 8 lessons.
Forget generic tactics. This course teaches how to effectively align your marketing and sales teams around high-impact accounts, personalize outreach with precision, and win more profitable deals. You’ll leave knowing exactly how to turn targeted accounts into real, measurable revenue. You’ll learn why most ABM strategies fail and how to avoid those pitfalls by starting with actionable activation playbooks, not vague plans.
With case studies like “The Escape Game,” you’ll see how to apply these frameworks to solve challenges like lead attribution, ROI tracking, and resource prioritization. By the end, you’ll walk away with a clear understanding of how to create, scale, and optimize an ABM strategy that delivers measurable results, saving you time, maximizing your impact, and ensuring your team’s efforts translate directly into revenue growth.
After completing this online course on Account Based Marketing
you will be able to assist your team and company with:
- Identifying and targeting accounts most likely to generate significant revenue.
- Developing personalized campaigns that resonate deeply with key decision-makers.
- Aligning marketing and sales teams around shared, measurable revenue goals.
- Measuring ABM effectiveness beyond superficial engagement metrics.
- Scaling successful ABM practices systematically across your organization.
This course is for you if you are:
- Leading strategic growth through targeted marketing initiatives.
- Driving high-value opportunities into your sales pipeline.
- Ensuring marketing directly influences revenue, not just brand awareness.
- Managing sales and marketing alignment for high-value accounts.
- Securing bigger deals faster through targeted, personalized marketing.
Look no further than CXL, this is the best and most recommended course you will find on Account Based Marketing.
Subscribe now and get access
Course Curriculum
ABM - Get ROI in 6 Weeks
Why ABM fails
Structure your ABM program
Identify your triggers
Mapping your Playbooks to the Account Progression Model
Real-World Playbook Example
Scale your ABM program
The 6-Week Process
Final Exam: ABM – Get ROI in 6 Weeks
Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM Methodology.
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has sourced over $4.5M in the past 3 years.
This online course
comes with a
Certificate
Completing this course earns you an official CXL ABM Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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