ABM – Get ROI in 6 Weeks
1h 24min | 8 lessons
In this course, you will learn how to:
- Why ABM initiatives fail and how to succeed.
- How to develop activation playbooks tailored to your accounts.
- How to gain actionable frameworks to drive pipeline and revenue.
- How to find and break through to prospects
- How to turn pipeline into revenue
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Break through to prospects with the right message and strategy
B2B marketers often face significant hurdles in targeting and engaging the right audiences effectively. Challenges like unreliable data for account targeting, crafting messages that truly resonate, and gaining buy-in from key stakeholders can derail even the best efforts. These struggles lead to wasted efforts, missed opportunities, and dry pipelines. A strong ABM strategy offers a clear, proven path to overcome these obstacles, enabling you to focus on high-value accounts, deliver personalized and impactful messaging, and secure alignment across your team for seamless execution. With the right approach, you can transform these challenges into opportunities for measurable success.
Identify and prioritize high-value accounts – focus resources where they deliver the greatest impact.
Course Length:
2h 39min. 13 lessons.
Mastering ABM is about more than just identifying target accounts—it’s about turning those accounts into real opportunities. This course equips you with the exact frameworks and playbooks to break through to new prospects with precision, align sales and marketing efforts seamlessly, and drive meaningful engagement at every stage of the funnel.
You’ll learn why most ABM strategies fail and how to avoid those pitfalls by starting with actionable activation playbooks, not vague plans. With real-world case studies like “The Escape Game,” you’ll see how to apply these frameworks to solve challenges like lead attribution, ROI tracking, and resource prioritization. By the end, you’ll walk away with a crystal-clear understanding of how to create, scale, and optimize an ABM strategy that delivers measurable results, saving you time, maximizing your impact, and ensuring your team’s efforts translate directly into revenue growth.
After completing this online course on Account Based Marketing
you will be able to assist your team and company with:
- Strategic Account Targeting: Identify and prioritize high-value accounts that align with your business objectives, ensuring your resources are focused where they’ll deliver the greatest impact.
- Building Activation Playbooks: Develop and implement actionable frameworks to engage target accounts effectively, bridging the gap between strategy and execution.
- Enhancing Sales and Marketing Alignment: Foster seamless collaboration between sales and marketing teams, improving communication, alignment, and shared goals.
- Optimizing Lead Attribution and ROI: Leverage proven techniques to measure campaign success, track ROI, and gain clearer insights into the impact of your ABM efforts.
- Personalized Outreach at Scale: Break through to new prospects with tailored, account-specific messaging and campaigns that drive engagement and conversions.
- Efficient Resource Allocation: Maximize the efficiency of your team’s workload by focusing on scalable and effective ABM processes, minimizing wasted effort.
- Driving Pipeline and Revenue Growth: Translate your ABM efforts into tangible business outcomes, consistently filling your pipeline with high-quality opportunities.
This course is for you if you are:
- A B2B Marketer involved in ABM efforts
- Struggling with aligning marketing and sales.
- Looking for scalable ABM strategies to optimize resource allocation
- Facing challenges with attribution and ROI
Subscribe now and get access
Course Curriculum
ABM - Get ROI in 6 Weeks
Why ABM fails
Structure your ABM program
Identify your triggers
Mapping your Playbooks to the Account Progression Model
Real-World Playbook Example
Scale your ABM program
The 6-Week Process
Final Exam: ABM – Get ROI in 6 Weeks
Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM Methodology.
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has sourced over $4.5M in the past 3 years.
This online course
comes with a
Certificate
Completing this course earns you an official CXL ABM Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
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All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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