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your consumers

What You Need to Know about Marketing & Strategy

Anyone can create a product. That’s not the hard part. The hard part is selling the product.

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Smoke Test

Think you’re sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it.

In other words, you need to make sure your audience is just as excited about the idea as you are.

So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? By running a smoke test.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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