Svitlana Graves

Svitlana Graves

Svitlana Graves Svitlana Graves is a digital marketer with a focus on conversion optimization. She enjoys combining in-depth customer research with data to conduct smart experiments. At the moment Svitlana is taking clients’ revenues to new levels as part of CRO Team at 3Q Digital. On a personal note, Svitlana loves Latin Dance and foreign languages. She speaks 5 and is learning her 6th.

Good Survey Questions: Master the Art of the Ask

“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.”

As attention spans get shorter, there’s growing pressure to make surveys lean. More and more people take surveys on their phones, and if the survey is too long, they drop out.

How can we make the survey short and still get the information we need? By writing better questions. This post separates the good questions from the bad—and shows you exactly how to write them for every survey scenario.

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Channel Partner Strategy: 7 Steps to a Successful Program

A 1,983% boost in annual revenue and 1,000% user-base growth within six months—all with no upfront costs. Can this be true? These are actual results that startup Ringadoc got from their channel partner program.

In today’s environment, if B2B organizations are going to make it, they need to grow sales. Partnerships can be a big help.

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How to Do a Competitive Analysis: A Step-by-Step Guide

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.

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How-to Guide to Persuasive Writing

Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading.

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