“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.”
As attention spans get shorter, there’s growing pressure to make surveys lean. More and more people take surveys on their phones, and if the survey is too long, they drop out.
How can we make the survey short and still get the information we need? By writing better questions. This post separates the good questions from the bad—and shows you exactly how to write them for seven scenarios:
- Current customers;
- Engaged prospects;
- Recent converters;
- User testers;
- Churned customers;
- Site visitors;
- Content strategy.
A 1,983% boost in annual revenue and 1,000% user-base growth within six months—all with no upfront costs. Can this be true? These are actual results that startup Ringadoc got from their channel partner program.
In today’s environment, if B2B organizations are going to make it, they need to grow sales. Partnerships can be a big help.
“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte
When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.
Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.
Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading.