Sidney Waterfall

Sidney headshot

Sidney is the Co-Founder and SVP of GTM Strategy at Passetto. She’s sales and product-led B2B SaaS Marketer that transitions marketing teams from MQL’s to revenue.

Optimizing Your Buying Process for Revenue Growth

All companies need constant optimization. But oftentimes, opportunities get looked over if they’re not directly tied to driving more volume. 

However, most companies fail to recognize that optimizing the existing buying process alone can significantly improve revenue numbers. 

But where do you begin? What data do you interpret to actually optimize your buying process? Why should you even do this? 

In this blog, you’ll go over:

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