Shlomo Trachtenberg

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Shlomo works for WebMechanix, providing strategic guidance on how to optimize client websites to increase conversion rates. He worked in CRO for four years at Laureate International Universities, the largest public, for-profit education company in the world.

Google analytics funnel

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful?

With funnels, of course! Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong.

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