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Sean Thomas Martin

Sean Thomas Martin

Sean is the Director of Content at KlientBoost, and Kite, a PPC and CRO agency with a software advantage that hustles for results and ROI.

bullseye

PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups (SKAGs) and single-product ad groups (SPAGs).

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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