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Scott Henderson

Scott is a digital marketer with nine years of experience helping companies grow their businesses. He now works at Displayr, a business intelligence platform that makes it easy to find and share stories in survey data. Originally from Scotland, he now lives in Sydney, Australia.

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Even if you collect customer feedback, it won’t have much value if your survey analysis falls short.

From not preparing data correctly to jumping to conclusions based on statistically insignificant data, a lot can go wrong. Thankfully, there are some easy wins.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.