Cold emails are unsolicited emails sent to previously uncontacted recipients.
The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.
Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction.