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Paul Rouke

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Paul is the Founder & CEO of PRWD.

His 17+ years of experience in the conversion optimisation industry makes him one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

The Great Divide Between BS and Intelligent Optimization

You can divide SEO tactics into two general categories: the black hat and the white hat.

I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be:

  1. BS CRO
  2. Intelligent CRO


Perhaps using the same concept of Black Hat and White Hat for conversion optimization is a step too far.

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