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Nick Eubanks

Nick is the VP of Digital Strategy at W.L. Snook & Associates, where he manages brand and marketing operations across a portfolio of ecommerce websites. For more information check out Nick’s top ranked SEONick.net.

Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…

My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.

In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.

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