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Momoko Price

Momoko Price is the data-loving CRO Consultant & Conversion Copywriter of Kantan Designs. She spends her days helping ecommerce & SaaS companies around the world optimize their sales funnels while living in the woods of Vancouver Island with her business-partner husband and 3 snuggly cats. When she’s not optimizing funnels, she’s busy making human pretzels and collecting an alarming number of bruises at her local MMA gym.

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs)  is — at least at first glance — really Marketing 101 material.

So why keep talking about it? For one very good reason:

Most courses & books on value propositions FAIL to show you how to actually create value proposition through empirical, quantified research.

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.