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Max Freund

Max is working as a Senior Conversion Consultant at Konversionskraft in Germany. He specializes in the conceptual design, analysis and interpretation of a/b tests for online businesses.

Why You Shouldn't Trust the Conversion Rate in Google Analytics

The success of an online business is measured by various indicators.

The data required comes mostly from web analytics tools – the most popular being Google Analytics. But what if the tool isn’t reporting what people expect it to report? What if you can’t trust all of the metrics in GA?

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