Decrease Facebook and LinkedIn Cost per Demo With Visual Metaphors and Memes
By using visual metaphors and memes as ad creatives on LinkedIn and Facebook, Reply.io decreased their cost per demo by more than 60%.
- Redesign B2B marketing workflows for AI
- B2B ad campaigns with Claude Code and n8n
- Build your personal AI operating system
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- Become an AI-native marketer
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- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Bottom-of-funnel SEO strategies in tough niches
- Build an all-bound marketing engine
- Build mental availability for brands and zero-click behaviour
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
- Experimentation-led GTM
- Improve ad performance with AI competitor research
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO-Driven Editorial Calendar
- Use AI in audience research and social listening
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Vibecode marketing tools with Claude
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Improve ad performance with AI competitor research
- Partner Marketing
- Project Management for Marketers
- Run efficient organic and paid B2B campaigns
- Sales Copywriting & Product Messaging
- Use AI in ABM list building and outreach
- Use AI in audience research and social listening
- Bottom-of-funnel SEO strategies in tough niches
- Build optimized B2B content funnels with AI
- Growth Focused SEO testing
- On-Page, On-Site & Programmatic SEO
- SEO-Driven Editorial Calendar
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- ABM - Get ROI in 6 Weeks
- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
- ICP modeling and targeting with AI
- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Use AI in audience research and social listening
- Voice of Customer data
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Sales Copywriting & Product Messaging
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Advanced Experimentation Masterclass
- CRO Agency masterclass
- CRO and Experimentation
- Experimentation program management
- Heuristic Evaluation
- Strategic Research for Experimentation
- Voice of Customer data
- A/B testing foundations
- A/B Testing Mastery
- CRO for Ecommerce Growth
- Good Practices
- Statistics for A/B testing
- Testing Strategies
- Digital psychology & behavioral design
- Landing Page Optimization
- People & Psychology
- Sales Copywriting & Product Messaging
- BigQuery and GA4
- Strategic Analytics Framework for GA4
- Advanced Google Tag Manager
- ABM - Get ROI in 6 Weeks
- B2B Demand Gen
- Build an all-bound marketing engine
- Content Strategy for Demand Generation
- Email Marketing: Fundamentals
- Product Marketing Content
- Run efficient organic and paid B2B campaigns
- Google Ads Experiments
- Google Ads for Beginners
- Growing AppSumo to $80M with performance marketing
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Bottom-of-funnel SEO strategies in tough niches
- Content Strategy for Demand Generation
- Growth Focused SEO testing
- Increase visibility and revenue from AI discovery engines
- On-Page, On-Site & Programmatic SEO
- Optimize pages for AI search with GEO
- SEO Link Building
- SEO-Driven Editorial Calendar
- Competitive intel & market research
- Messaging
- Positioning and company storytelling
- Pricing and packaging
- Voice of Customer data
- Product Marketing Content
- Partner Marketing
- Behavioral Psychology
- People & Psychology
- Digital psychology & behavioral design
- Heuristic Evaluation
- Sales Copywriting & Product Messaging
- Use AI in audience research and social listening
- Voice of Customer data
- SEO Link Building
- SEO-Driven Editorial Calendar
- Email Marketing: Fundamentals
- SEO Link Building
- Brand strategy
- Branding
- Build mental availability for brands and zero-click behaviour
- Digital psychology & behavioral design
- Unique positioning for agencies
- Messaging
- Sales Copywriting & Product Messaging
- Storytelling
- Voice of Customer data
- ABM - Get ROI in 6 Weeks
- Email Marketing: Fundamentals
- Pricing and packaging
- Project Management for Marketers
- Strategic Analytics Framework for GA4
- Improve ad performance with AI competitor research
- Build an all-bound marketing engine
- Improve your LTV:CAC on Google Ads
- Plan, validate, and scale PPC campaigns
- Validate and scale LinkedIn Ads
- Validate and scale Meta Ads
- Build optimized B2B content funnels with AI
- Content Strategy for Demand Generation
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Maksym Zubenko
Maksym Zubenko is the Head of Product Marketing and Lead Generation at Reply.io, with almost 10 years of experience in marketing roles.
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AI agents for B2B marketing
Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.
This program is designed to keep you up-to-date with B2B marketing and AI.