LinkedIn Audience Deep Dive Produces 26% Pipeline Growth
By adjusting LinkedIn Ads to target job function versus job title, Cognism’s pipeline increased 26%.
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- Align sales, marketing and leadership in B2B
- B2B Demand Gen
- B2B GTM Strategy - Get to $10m ARR
- Build optimized B2B content funnels with AI
- Experimentation-led GTM
- Fix ABM measurement with funnel attribution and outcome modeling
- Growth Strategy
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- Partner Marketing
- Use AI in ABM list building and outreach
- Build mental availability for brands and zero-click behaviour
- Use AI in audience research and social listening
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Liam Bartholomew
Liam Bartholomew is the VP of Marketing at Cognism, a leading company in international sales intelligence.
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AI agents for B2B marketing
Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.
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