Podcast Strategy: A Roadmap for Businesses
If you’re an active podcast listener, you likely use popular podcast platforms (i.e. “podcatchers”) like iTunes, Soundcloud, and Google Podcasts to download or stream one of more than 1 million podcasts available today.
This article is a podcast roadmap to get you from passive listener to active host. I’m sharing my learnings as a five-year podcast co-host and agency owner who has helped develop podcast strategies for clients.