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Joshua Bretag

Joshua Bretag is a Growth Engineer and conversion expert at Blueprint Solutions. He creates scaleable growth teams and plans for fast paced start-ups.

The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story.

In fact, your analytics could be telling you outright lies.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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