How do CRO professionals run experiments in 2019? We analyzed 28,304 experiments, picked randomly from our Convert.com customers.
This post shares some of our top observations and a few takeaways about:
- When CROs choose to stop tests;
- Which types of experiments are most popular;
- How often personalization is part of the experimentation process;
- How many goals CROs set for an experiment;
- How costly “learning” from failed experiments can get.