Anna Sonnenberg

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Anna Sonnenberg is a seasoned B2B SaaS writer. She specializes in strategic product-led content for martech, sales automation, and productivity platforms.

Paid Media: Definition, Channels, and Tactics (+ Examples)

How do you speed up the process of building brand awareness, converting customers, and driving website traffic?

Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster.

It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics.

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