13 Email Marketing KPIs to Track for Engagement & List Growth
Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36.
But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers.
So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs).
