Experimentation Agency Message Testing Blog Search Start 7-day trial for $1 Training Community Job Board Resources Help

Amy Hebdon

Amy is the Co-Founder of Paid Search Magic, with 15+ years of experience in PPC. She offers clients Google Ads and paid search coaching, consulting, audits, and reporting.

How to Use Google Data Studio for Client Reporting

“Getting great results” and “creating great reports” are very different skill sets. If you’re like most marketers, you’d rather sharpen your subject-matter expertise than spend time in PowerPoint.

The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions:

  • Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.
  • Automated dashboard reports save time but bring limited functionality and don’t help clients understand the story behind the scorecards.

Keep reading

Categories