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Alina Belascu

Alina Belascu

Alina is a Growth Strategist at MAN Digital, with a curiosity for how our “black box” works.

Neuromarketing Ethics: How Far Is Too Far?

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”

Bernays believed that people could be influenced via crowd psychology and psychoanalysis. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies.

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. 

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Landing page optimization: the 5 common pitfalls that kill conversions

Are your optimization efforts hurting your conversion rates?

Join Michael Aagaard June 10 @ 11 AM CT and find out how to avoid the common pitfalls that are doing more harm than good to your landing page conversions.

Register here

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