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Customer Retention Course

Increase customer loyalty and lifetime value

3h 00min | 6 lessons

In this course, you will learn how to:

  • Build retention strategies that increase customer lifetime value.
  • Identify why customers churn and how to stop it.
  • Use email, SMS, and loyalty programs to drive repeat purchases.
  • Measure retention success and prove its impact on revenue.
  • Create a customer experience that keeps people coming back.

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English subtitles Certificate included
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Trusted by marketers at

Master customer retention strategies to reduce churn and increase lifetime value

Course Length:
3h 00min. 6 lessons.

Keeping customers is just as important as acquiring them. A strong retention strategy ensures customers stay engaged, return to buy again, and become loyal advocates for your brand. This course teaches you how to reduce churn, build long-term relationships, and maximize customer lifetime value where you will learn how to measure key retention metrics and build personalized journeys that keep customers engaged.

After completing this online course on customer retention you will be able to assist your team and company with:

  • Designing retention strategies that boost customer lifetime value.
  • Implementing email, SMS, and loyalty programs that drive repeat sales.
  • Reducing churn by identifying and fixing key drop-off points.
  • Measuring retention success and optimizing for long-term growth.
  • Creating a customer journey that builds brand loyalty.

This course is for you if you are responsible for:

  • Increasing customer retention and loyalty.
  • Reducing churn and improving lifetime value.
  • Building retention-focused marketing campaigns.
  • Optimizing post-purchase engagement and customer experience.
  • Scaling revenue without constantly increasing acquisition costs.

Look no further than CXL, this is the best and most recommended course you will find on Customer Retention.

Subscribe now and get access

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Course Curriculum

Retention: The most underrated growth channel

Retention = revenue

Learn the ins and outs of retention, how to define it, and ways it can impact your business. Topics covered: What is bad/good/great retention?How to calculate your retention rateThe monetary payoffsUntapped growth opportunities Resources Slides Supplem …

The early bird gets the retention worm

Retention begins the moment your customer signs up. Learn about how you can impact Week 1 retention. Topics covered: What the aha! moment has to do with retentionHow to impact retention from Day 0Getting your customer to early adoption Resources Slides …

For best results: segment

Creating a personalized new user experience based on where they are in their customer journey can create a lasting effect on retention and reducing churn. Learn the ins and outs of segmenting for the greatest impact. Topics covered: What you need to kn …

Beyond the first 90 days

Learn how to build retention strategies into every interaction with your customer, no matter how long they’ve been around. Topics covered: Creating habits around the core values of your productBuilding in opportunities for feedback that mattersGetting …

Slowing the curve

Retention is not always about new features. This lesson will teach you how to slow down or even flatten the retention curve outside of product development. Topics covered: How to lead a feature refinement projectIdentifying and gaining retention hooks …

Measuring and improving retention long term

Quantitative and qualitative data impact retention rates. Learn how to identify those areas of opportunity and use them to refine your churn busting efforts over time. Topics covered: What data to look at when considering what makes a customer churnThe …

Val Geisler

Customer Evangelist @ Klaviyo

Val has been obsessed with customer experience since her high school cashier job at the local Target store.

From retail to events and now software, Val has seen it all: the good, the bad, and the ugly.

As an email marketing strategist, Val combines her background in customer experience, content creation, and digital strategy. Nothing brings her more happiness than helping businesses unblock the way they connect with their customers.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Customer Retention Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

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Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

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Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

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Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

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Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

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Frequently Asked Questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.