Referral Marketing Training [Online Course]

Build & optimize your viral channel: referrals

You already have your most valuable marketing asset at your fingertips: your existing customers.

Online course:
Referral marketing

By Dominic Coryell, growth expert

Course length: 3h 30m

Some of the companies that train their teams at CXL Institute:

Learn how to acquire more valuable users and reduce how much you spend to achieve your goals.

Acquiring new users through referrals is the most important marketing activity for your business. You not only acquire more valuable users, but also reduce how much you need to spend in order to acquire them.

What this course will teach you…

  • A step-by-step implementation guide to turn your existing users into new users, indefinitely
  • How companies like TOMS, Bonobos,, Shutterfly and more all leveraged their existing customers to grow their organic customer base using referrals
  • “Sideways” strategies to get referrals that don’t involve you directly asking your users to “refer a friend” again and again.

Dom played an integral part in helping us more than double our supply volume in less than a month. Just in time for the upcoming holiday season!

Karen Horiuchi, CEO @ Glambot

Dom has a tremendous focus on building systems and tuning growth experiments in systematic ways that allows for clear testing and results. His skills double as a Head of growth and growth product lead. We all have a lot to learn from Dom.

Sieva Kozinsky, CEO @ StudySoup

This course is right for you if…

  • You have existing users who like your product (measure with a high NPS)
  • You currently have a referral program you don’t feel like you can manipulate.
  • You don’t yet have a referral program, but have high “direct” traffic ration that must be cause by word-of-mouth-activities (WOMA).
  • You were at one point excelling at referral marketing and have hit a plateau

This course is probably not for you if…

  • You do not yet have Product/Market Fit (PMF)
  • You have a low NPS
  • You have an extremely long sales cycle with high enterprise value that has no mid/top funnel optimization points

Dom is an excellent growth marketing teacher and mentor. He deeply understands and is able to effectively communicate that growth marketing derives first from the mindset then the process. He has the understanding to teach you both.

Philippe LeBlanc, CEO @ Flixel

You’ll walk away with

  • A complete five-step formula squeeze every possible referral out of your existing CRM by optimizing each of the 4 referral levers:
  • Formula to find the right incentive to get users to share
  • Formula to find the most valuable sharing channel
  • Formula to help advocates pick the right people to share with
  • Formula to get referred users to convert
  • Formula to help nurture referrals
  • A model to map out the referral channel and make predictions like other channels
  • A referral roadmap integrated into existing marketing campaigns to maximize touch points and keep your program top of mind
  • A model to measure normally intangible brand mentions

This results in an evergreen channel to reduce CPA and increase CLTV of all your other channels.

About your instructor, Dominic Coryell

Dominic Coryell, (aka DistroDom) is a tech entrepreneur in San Francisco. As a Co-Founder of Talkable, he understands referral intimately since he’s built programs for companies like TOMS, Bonobos,, Shutterfly and so many more. He’s spent years in the weeds optimizing referral programs to make sure that referrals as a channel are valuable and relevant.

Dom has also coached hundreds of startups during his time as a Partner on the 500 Startups Distro Team and educating founders on how to grow faster and secure funding with his online traction program GIMME GROWTH.

Before all this Dom was featured on many well known business publications such as FOX BUSINESS, the SUCCESS and the New York Times while he was building his first business in college, which happened to survive and thrive because of their successful referral program.

Your full course curriculum

Referral Marketing

No items found

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to get certified in Referral Marketing strategies and processes.

Add it to your resume, your LinkedIn profile, or just get that well-earned raise.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

How to find CXL Institute on LinkedIn

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

  • World’s leading practitioners teaching you their best stuff.
  • 50+ online courses on all things data-driven marketing
  • New courses added every single month

Sign up for CXL Institute and get access to

  • 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 4 Minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL Institute guarantee:

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Get a subscription

See plans & pricing

All plans come with a 7-day trial for $1.