CX Optimization Agency Message Testing Blog CXL Live 2022 Search Start 7-day trial for $1 Training Community Hire talent Resources Pricing

Join the top 1% of digital marketing.

We find the absolute best practitioners in the world, and get them to teach their craft.

Digital marketing courses taught by the best in business.

Ben LabayManaging Director @ Speero

Reset filters

A

Account based marketing

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

B2B | campaigns | pilot planning

Advanced AI for marketers

Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

AI | CRO tools and methods | experimentation

Analyst relations

Identify the right analysts and firms that will help your product marketing program, and how get the maximum value out of these market influencers, both internally and externally.

Attribution

This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.

attribution | consumer behavior | analytics

B

Brand marketing

Branding

Discover the formula to develop a brand that attracts customers effortlessly

branding strategy | messaging

Building a marketing agency

Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.

leadership | marketing | strategy

C

Competitive intel & market research

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

Content marketing research

Learn a research framework that generates a sustainable source of data-backed ideas.

content research | content dashboards | content organization

Content recycling

Improve marketing efficiency with content recycling.

content marketing | blog writing

Content strategy and SEO for lead generation

Learn to plan, execute and measure a successful B2B content strategy.

lead generation | SEO | measurement

Conversion optimization

Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.

optimization best practices | conversion research | testing strategies | CRO program management

Customer acquisition

Learn how to get customers via paid and organic channels, profitably and at scale.

Digital Marketing | SEO | Paid Acquisition

Customer experience for ecommerce

Having an outstanding shopping experience within your online store turns visitors into customers. Having an outstanding customer experience after the order has been placed turns customers not only into returning customers but loyal brand advocates. Yet, this part of the online store is oftentimes underestimated and overseen.

Customer journey for ecommerce

Customer journey & experience is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase. It allows you to immerse your initiatives, features, functionality, and operations, directly with consumer psychology and responsiveness in mind.

Customer retention for subscription products

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

churn | customer experience | customer journeys | measurement

Customer segmentation for ecommerce

Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.

Customer storytelling & proof

This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling.

D

Data-driven influencer marketing

Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.

influencer marketing | marketing campaigns | branding

Peep Laja

E

Ecommerce marketing

Email and SMS Marketing for Ecommerce

Maximize your store’s owned revenue to grow sustainably — even in the tough market.

Email marketing: from basics to best-in-class

Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.

email list growth | email content | campaigns

Excel and Sheets for marketers

Find actionable marketing insights using Excel and Google Sheets

pivot tables | named ranges | VLOOKUP | string manipulation

F

Facebook Ads Creative

Facebook Ads is quite possibly the most effective direct response advertising platform in the history of the world. Countless eCommerce brands have used it to propel growth and profit, from bootstrapped side hustles to VC-backed rocket ships to centuries-old enterprise legacy brands and everything in between.

So how do you maximize that opportunity? Surprisingly, there is nearly universal agreement on the answer to that question: you win on Facebook Ads with compelling creatives.

Facebook Ads for ecommerce

Facebook Ads have changed drastically in the past few years. Apple’s iOS14 update shifted the ad landscape even further.

Many e-commerce practitioners are left wondering: what do I need to know to make Facebook Ads work for me? How do I navigate these changes, and understand their impact on my business? Are there things I should be doing on my site and in my business to compensate?

G

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Google Shopping

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

H

Hiring product marketers

Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.

I

Introduction to product marketing

Whether you’re a new or seasoned product marketer, by the end of this course you’ll have all the knowledge, tools, and a richer understanding of the product marketing function to take your career to the next level.

M

Managing a remote marketing team

Build a thriving, high-performing marketing team with remote team management.

team organization | BICEPS framework | DACI

Marketing management

Develop yourself and a high performance marketing team

leadership | pyschological safety

Marketing strategy

Learn high-level marketing frameworks to accelerate your business and career growth.

data analysis | swot analysis | interviews

Messaging

This course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.

O

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis | segment.com

P

Partner & customer marketing

Learn how to build, develop and run a successful partner marketing function and give your lead generation efforts a huge boost.

Positioning

Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging

positioning | marketing strategy | messaging

Pricing & packaging

Demystify pricing and giving you the tools you need to get your pricing and packaging right.

Product launches

Learn the tools and methods that are necessary for a successful product or feature launch.

Product marketing

Product marketing content

Learn product marketing’s role in content development and ownership, and build an arsenal of methods to bring your content to life.

Project management for marketers

Outline and establish processes using a repeatable framework to launch to your campaigns

project management | DACI

R

Radical Differentiation

Grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.

positioning | marketing strategy | differentiation | branding

Retention and Customer Lifetime Value

One of the secrets to brands that maintain healthy, sustainable growth often boils down to customer relationships. It’s easy for brands to get caught in always focusing their primary efforts on new customer acquisition and leaving their current customers as afterthoughts.

This course will outline customer lifetime value strengths and shortcomings, as well as how to utilize customer segmenting to create more targeted retention marketing plans.

S

Sales and customer success enablement

Learn exactly how to connect sales and customer success strategy to execute effective field techniques.

Scaling content marketing

Become great at scaling content marketing

SEO Strategy | AIDA framework | content marketing | backlinking

Segmentation and persona research

Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.

Selling on Amazon: Perfecting Traffic and Conversions

In this course, you will learn a systemized and efficient way in optimizing traffic and conversions on Amazon.

We will uncover all of the details involved in building an attractive listing to the Amazon-specific shopper, winning the search over the competition, continuously improving conversion rate, and systematically while taking a data-driven approach.

SEO driven editorial calendar

Use keyword research and the right content types to build an SEO driven editorial calendar

SEO | content calendar | campaigns

SEO link building

Learn how to boost rankings, traffic and brand with link building

link building | google search console | guest posting | outreach

Storytelling

In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

design thinking | empathy | story testing

T

Technical content marketing

Become great at content marketing

Get advanced level skills to generate traffic, leads, and sales with your content.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Identify the topics that you’re best positioned to cover.
  • Create a coherent strategy that drives traffic and leads.
  • Get max value from existing content and scale your program.

Technical marketing

This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.

Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

TikTok Ads

This program will break down how to start, optimize, and scale TikTok Ads right now, along with the best types of performing creative to spend less time spinning your wheels with how to make it work and more time optimizing scaling your ads.

U

User-centric marketing

Get happier customers and increased sales with user-centric marketing.

user research | user testing | marketing campaigns

W

Working with the product team

This course introduces frameworks that will teach you what it takes to take the relationship between product management and product marketing from tactical to strategic.

Y

YouTube ads

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

youtube | ads | marketing | campaigns

Get notified of upcoming courses

  • This field is for validation purposes and should be left unchanged.