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Digital marketing courses taught by the best in business.
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.
B2B | campaigns | pilot planning
Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.
adobe | analytics | reporting | data analysis
Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.
AI | CRO tools and methods | experimentation
Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.
metric building | regression discontinuity designs | statistics
Identify the right analysts and firms that will help your product marketing program, and how get the maximum value out of these market influencers, both internally and externally.
Leverage knowledge of the human brain and buyer behavior to increase sales.
user behavior | emotional resonance | attention and perception
This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.
attribution | consumer behavior | analytics
Grow lasting brand affinity by building an audience beyond your existing customer base.
content marketing | positioning | social media
Learn by example and by building mini applications to automate your daily workflow. This course focuses on practical skills and touch on theory when it is required.
Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.
analytics | automated reporting
Learn how use commonly available research and analytics tools to meaningfully measure brand awareness, brand engagement, brand affinity and brand sentiment.
branding | messaging | brand metrics
Discover the formula to develop a brand that attracts customers effortlessly
branding strategy | messaging
Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.
leadership | marketing | strategy
Leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.
Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.
Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Learn a research framework that generates a sustainable source of data-backed ideas.
content research | content dashboards | content organization
Improve marketing efficiency with content recycling.
content marketing | blog writing
Learn to plan, execute and measure a successful B2B content strategy.
lead generation | SEO | measurement
Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.
lead generation | productization | client relationships
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
churn | customer experience | customer journeys | measurement
This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling.
Drive stakeholders to take action with the results of your reports and analyses
data reports | sparklines | charts | presentation
Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.
influencer marketing | marketing campaigns | branding
Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.
emotional design | cognitive psychology | design audits
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
Find actionable marketing insights using Excel and Google Sheets
pivot tables | named ranges | VLOOKUP | string manipulation
Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
Learn a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.
facebook ads | segmentation | campaigns | advanced
Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come
content strategy | lead acquisition | outbound marketing
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.
Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.
auditing | analytics | google analytics
Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.
analytics reports | event tracking | behavioral data analysis
Learn to create more insightful reports and save time in the process with Data Studio.
reporting | analytics | CASE formulas | visualization
Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
Apply strategic, structured frameworks to improve your optimization program.
heuristic evaluation | user behavior analysis | prioritization
Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.
Create and execute highly effective PR and link-building strategies.
Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.
attribution | custom reports | data audits
Use intermediate-level GTM knowledge for greater data governance and control over tag management.
tags | variables | triggers | GTM APIs
Whether you’re a new or seasoned product marketer, by the end of this course you’ll have all the knowledge, tools, and a richer understanding of the product marketing function to take your career to the next level.
Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.
conversion research | wireframing | copywriting
Learn how to target, build, and measure LinkedIn ads.
funnel optimization | campaigns | audience targeting
Build a thriving, high-performing marketing team with remote team management.
team organization | BICEPS framework | DACI
Develop yourself and a high performance marketing team
leadership | pyschological safety
Learn high-level marketing frameworks to accelerate your business and career growth.
data analysis | swot analysis | interviews
Improve your PPC returns by leveraging your audiences across channels and in the search network.
google | ads | retargeting | audiences | remarketing
This course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.
Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.
automation | marketing tools | analysis | segment.com
Develop effective social media marketing campaigns by understanding what type of content works best across each platform, and techniques for improving organic distribution.
youtube | facebook | instagram | linkedin | twitter | tiktok
Learn how to build, develop and run a successful partner marketing function and give your lead generation efforts a huge boost.
Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging
positioning | marketing strategy | messaging
In this course, author, product marketing leader, April Rassa shows how to create powerful and effective messaging and positioning for B2B products and services.
Demystify pricing and giving you the tools you need to get your pricing and packaging right.
Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.
data collection | product metrics | analysis tools
Learn the tools and methods that are necessary for a successful product or feature launch.
Learn product marketing’s role in content development and ownership, and build an arsenal of methods to bring your content to life.
Outline and establish processes using a repeatable framework to launch to your campaigns
project management | DACI
Grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.
positioning | marketing strategy | differentiation | branding
Learn exactly how to connect sales and customer success strategy to execute effective field techniques.
Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design
Become great at scaling content marketing
SEO Strategy | AIDA framework | content marketing | backlinking
Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.
Use keyword research and the right content types to build an SEO driven editorial calendar
SEO | content calendar | campaigns
Learn how to boost rankings, traffic and brand with link building
link building | google search console | guest posting | outreach
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.
significance and confidence intervals | sample size and statistical power | various types of tests
In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.
design thinking | empathy | story testing
SEO | search | crawlers | linking
Become an expert at understanding what is truly driving the success of your brand, from a customer standpoint
Learn how to build the right product by talking to your customers.
user interviews | user analysis
Get happier customers and increased sales with user-centric marketing.
user research | user testing | marketing campaigns
Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.
user surveys | survey data processing | personas
Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.
youtube | ads | marketing | campaigns