Lesson

A/B Testing

This lesson will explore how the theory behind A/B testing relates to personalization and how we can expand beyond the winner-take-all approach.

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Course

Introduction to personalization

Where a Website Fits in the Acquisition Funnel

Why a Data-Driven Approach to Conversion Matters

Who Really Knows the Right Answer?

A/B Testing

Statistical Significance

Measurement

Multivariate (MVT) Testing

Rules Based Personalization (RBP)

Predictive Personalization

A Shift in Approach

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