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Free Webinar

How to position your product the right way

Positioning of your product is vital - here's how to get it right

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Hosted by Lucas Weber
Product Marketing Manager @ Nosto

How to position your product the right way

Positioning of your product is vital - here's how to get it right

Positioning a company, its products, and technology is a difficult task for anyone. Learn what works and what doesn’t – without making the same mistakes the hard way.

Lucas will break down positioning on both a company and product level. In this webinar, you will get an in-depth view into a case study featuring a real SaaS positioning project with a company, the product, and their technology positioning. Find out what obstacles the company faced, lessons learned, and what impact the project had on their end result.

In this webinar, you’ll learn:

  • Differentiate company positioning from product positioning
  • Set a clear owner within the company for positioning
  • Avoid pitfalls when running your own positioning project(s)
  • Implement the best practices within your organization
  • Position your product to make more sales

Have any questions?

The webinar will last about 45 minutes. Have questions? Send them in the webinar chat.

About Lucas Weber

Lucas Weber's headshot

Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development “tech talk” into marketing and sales messaging and for positioning a product for success in companies of all sizes.

He is the author of the popular book, “The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company” and the host of a brand new certification course, hosted by the CXL Institute, “Product Marketing for Technology Companies”.

Learn from the the world’s best marketing practitioners

This is just a preview of what you can learn from Lucas Weber‘s Product marketing for technology companies course on CXL institute.

Take the full course