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Ecommerce Guidelines: Shipping & Returns

Guidelines 184-185

Ecommerce Best Practices » Product Page » Clarity/Credibility » Shipping & Returns

Shipping and return policies now play a large role in purchase decisions online.

If a customer can’t quickly find the shipping and/or return information for your products, they will quickly leave your site for another that does provide this information up front.

These next few guidelines explain how to inform users of shipping and return information in a clear, intuitive way.

2 guidelines for ecommerce product page, shipping & returns:

  1. Display shipping and return policy on product page.
  2. Show estimated shipping time.

Guideline #184. Display shipping and return policy on product page.

There are several ways to display the shipping and return policy. However they’re displayed, make sure the policies (or links to the policies) are prominent.

Pottery Barn includes a shipping and returns description with links for even more information:


Guideline #185. Show estimated shipping time.

Some purchases depend on how soon customers can receive an item. Communicate estimated shipping times clearly so your site visitors don’t have to root around to find them.

Need a new bath fan ASAP? Home Depot shares the information you need in a clear and concise manner:

Continue to the next section:

Ecommerce Best Practices » Product Page » Clarity/Credibility » Trust Elements