A Subscription Pricing Strategy that Works
When it comes to subscription product pricing, you’re not just guessing, are you?
A Subscription Pricing Strategy that Works
7 Effective Customer Segments to Target in Facebook Ads
When deployed effectively, Facebook ads are among the most effective targeted marketing efforts in history.
However, despite the massive potential, many businesses and marketers continue to leave money on the table with their Facebook ads.
So what’s the key to getting the most out of the incredibly valuable advertising platform?
Ecommerce Personalization Strategy: A Stepwise Approach
At some point, personalization may seem like a good next step to level up CRO efforts. But companies—if and when personalization does make sense—often try to use algorithms immediately, relying on AI and machine learning to create personalized experiences.
Many also get started with marketing tools that have data collection and AI built-in, resulting in a fragmented experience for the customer and suboptimal results for the company.
How to Create a Demand Funnel (for 44X Revenue)
You know that feeling in the pit of your stomach when you get a calendar invite for an all-hands meeting—with no warning or context? I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire.
Web Analytics Analysis: How to Find Business Growth Opportunities
For a web analytics analyst or a data-driven marketer, these are words to live by: “Without data, you’re just another person with an opinion.”
Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.
Web analytics analysis is a big part of that. It helps separate the optimizers from just another person with an opinion.
Need a Win, Like, Now? Here’s What to Do.
What happens when a marketing generalist asks a team of CRO experts for ideas on “low-hanging fruit” or “quick wins”?
Machine Learning for Paid Ads: Best Practices in a New Era
Digital advertising relies on serving the right ad to the right audience in real time. The better we get at that, the better we do—that’s the industry mantra, and for a reason.
We’ve witnessed vast improvements in the volume and accuracy of customer data, and worked in increasingly sophisticated ad platforms.
Machine learning and AI improve the ability to recognize patterns and pull the right responses from a database. Anyone who doesn’t learn to use the AI features of ad platforms now will be left behind. Many already have been.
How to Make Live Chat Convert
Live chat continues to grow in popularity as a customer support channel for for both brands and consumers.
One study showed that 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support. In another, 20% of the shopping population prefers using live chat to contact a retailer over any other communication method.
Does live chat make sense for you? Let’s take a look at some live chat best practices.
What the Best Growth Teams Get Right
Expecting a laundry list of skills or tactics? Don’t.
“Tactics are a dime a dozen,” says GrowthTribe’s David Arnoux, “and what works for me won’t work for you. In the end, it’s all about having a growth engine and running as many (quality) experiments as possible.”
We asked Arnoux and other growth experts what actually works, what matters most, and why so many fall short.
Four things came up over and over again.
Podcast Strategy: A Roadmap for Businesses
If you’re an active podcast listener, you likely use popular podcast platforms (i.e. “podcatchers”) like iTunes, Soundcloud, and Google Podcasts to download or stream one of more than 1 million podcasts available today.
This article is a podcast roadmap to get you from passive listener to active host. I’m sharing my learnings as a five-year podcast co-host and agency owner who has helped develop podcast strategies for clients.