Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for.
Customer Interviews: Voice of the Customer and Jobs-to-Be-Done
Google Analytics 101: How to Set Up Google Analytics
After reading some subscriber feedback, we noticed that many CXL readers didn’t have a solid foundation regarding a proper Google Analytics setup.
That’s a problem. If Google Analytics isn’t configured properly, how do you expect to gather any insight?
6 PPC Tactics for Account-Based Marketing Campaigns
PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups (SKAGs) and single-product ad groups (SPAGs).
While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.
Form Analytics: What You Can Track and How to Track It
You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Zuko, roughly two-thirds of those who start filling out a form never complete it.
Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.
CXL Live 2019 Recap: Takeaways from Every Speaker
What a rush—24 speakers over three days at a picturesque resort. Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. CXL Live is an experience.
How to Run a Successful Marketing Campaign on Product Hunt
A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market.
Account-Based Marketing Software & Tools
Choosing the right account-based marketing software can be a messy process.
How to Write Better B2B Case Studies: 2 Lessons from Psychology
Third-party endorsement is powerful. As marketers, we know that customers are our best salespeople. Their reviews and testimonials build credibility and trust.
B2B Ecommerce Sites: What Works for B2B Buyers?
Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially, estimated to reach $1.2 trillion in transactions by 2021.
Improving Survey Analysis: 3 Steps to Get More from Customer Feedback
Even if you collect customer feedback, it won’t have much value if your survey analysis falls short.
From not preparing data correctly to jumping to conclusions based on statistically insignificant data, a lot can go wrong. Thankfully, there are some easy wins.