Great User Experience (UX) Leads to Conversions
What’s user experience (UX) got to do with conversions? Everything.
Great User Experience (UX) Leads to Conversions
A/B Testing Facebook Ad Campaigns: a Crash Course
Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.
How to Use Negative Keywords (Especially Broad Match)
It’s said that, “an ounce of prevention is worth a pound of cure.” In the case of Google Ads, it’s a bit more like, “a few hours of research is worth hundreds of thousands of dollars.”
Negative keywords are easy to overlook, but they can be critical to finding your target market with PPC.
Multivariate Testing vs. A/B Testing: CXL’s Complete Guide
When should you use multivariate testing, and when is A/B/n testing best?
The answer is both simple and complex.
How to Scale Organic Traffic (Without Writing a Million Blog Posts)
In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites.
5 Underused Google Analytics Reports for Conversion Insights
Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.
You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.
I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.
40+ Conversion Optimization Tools (Reviewed by Experts)
Men have become the tools of their tools.
Henry David Thoreau
Whether you’re a CX optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision.
We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post.
How to Run Online Sweepstakes Campaigns
It seems like everyone is running some type of online sweepstakes campaign nowadays. Some of them good, some not so much. Here is our guide to running an effective (and legal) sweepstakes campaign online.
Lead Magnets: Ideas and Examples to Grow Your Email List
More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.
How to Optimize Videos for Conversions: Tips and Examples
You often read that most people prefer to watch a video than read text.
How true is that statement, really? You’ve been hearing about video for years now. Big brands are spending tens of thousands on videos that fall flat, while a lucky few are going viral.
But even they struggle to repeat their original success. And what do views have to do with actual money in the bank?