Boost Your Sales with Ecommerce Google Ads: The Beginner’s Guide

Despite rising ad cost fears during the pandemic, the ad industry is experiencing an unprecedented boom. And the ecommerce industry is leading the charge.

With Google processing over 100,000 searches every second, it’s an obvious choice for running ads. 

And it can be a profitable one. In 2021, retro merch company Truffle Shuffle used the platform to increase sales by 192% and revenue by 114%—just one of many ecommerce Google ads success stories.

In this article, you’ll learn how Google Ads works, which ad types work best for ecommerce, and how to launch your first Google Ads campaign to drive traffic and sales in your ecommerce business.

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TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery.

Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI. 

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram.

In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. 

The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. 

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition.

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The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition.

But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket: You can keep filling it, but you’re much better off stopping the leak.  

The more you put into retaining customers, the less you have to worry about acquiring new ones. Returning customers ensure your bucket is always partly full, keeping business healthy and your brand strong.    

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back.

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Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. 

Put simply, you need a healthy customer acquisition cost for your business to succeed.  

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. 

In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health.

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