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Become great at customer acquisition

Get advanced level skills to drive effective customer acquisition.

This is a program for people serious about building tactical acquisition skills. Get really good at the key paid and organic acquisition channels to drive growth.

See plans and pricing   or   Request demo (for teams 5+)

Some of the companies that train their teams at CXL Institute:

Start acquiring customers profitably and at scale

  • Learn how to get great return on ad spend for key paid acquisition channels like Google Ads, Facebook Ads, YouTube Ads and LinkedIn Ads.
  • Learn key content and SEO skills like content marketing strategy, technical SEO, managing editorial calendars for SEO, and much more.
  • Apply industry-agnostic acquisition processes and frameworks for digital marketing.

In this extensive certification program by CXL Institute, you will learn the methodologies and processes that top growth executives have used to execute campaigns for exponential and continuous growth.

At the end of the program, you’ll be able to implement processes, tools, and techniques to grow your business, no matter the industry you’re in.

Practical curriculum teaching you what the market needs right now from acquisition specialists, created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

Courses are taught by hand-selected top practitioners, names that people in the industry know well.

Perfect for marketers looking to become a customer acquisition pro

This is a comprehensive training program that will give you the skills to do effective customer acqusition.

It covers all key customer acquisition channels – both paid and organic. You get the full gamut of skills you need to become a customer acquisiton pro.

Pass the final test and become a CXL Certified Customer Acquisition Specialist.

Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.

Matt R.

42h 19min of videos & study material.

This Customer Acquisition training program is designed to give you advanced level skills in customer acquisition. You get 42h 19min of video courses.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

1 Acquisition

Johnathan Dane

Google Ads

Master Google Ads, and make paid acquisition highly profitable

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Maximizing audiences for your PPC campaigns

Maximizing audiences for your PPC campaigns

Go beyond keywords & reap higher returns on your PPC ad spend

Improve your PPC returns by leveraging your audiences across channels and in the search network.

google | ads | retargeting | audiences | remarketing

Content strategy and SEO for lead generation

Content strategy and SEO for lead generation

Develop a world class content marketing program

Learn to plan, execute and measure a successful B2B content strategy.

lead generation | SEO | measurement

SEO driven editorial calendar

SEO driven editorial calendar

Maximize traffic with an SEO-driven editorial calendar

Use keyword research and the right content types to build an SEO driven editorial calendar

SEO | content calendar | campaigns

Facebook Ads

Facebook Ads

Rethinking your new customer journey with Facebook advertising

Learn a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.

facebook ads | segmentation | campaigns | advanced

LinkedIn advertising

LinkedIn advertising

Confidently generate huge ROI from your LinkedIn Ads

Learn how to target, build, and measure LinkedIn ads.

funnel optimization campaigns audience targeting

YouTube ads

YouTube ads

Build & scale profitable YouTube ad campaigns

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

youtube | ads | marketing | campaigns

Technical SEO

Technical SEO

Outrank your competition with Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

Data-driven influencer marketing

Data-driven influencer marketing

Learn a 10 step process to make influencer marketing work

Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.

influencer marketing | marketing campaigns | branding

Landing page optimization

Landing page optimization

Increase conversion rates on any landing page you work on.

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

2 Final exam – Customer acquisiton

Complete all courses in the Acquisition track to unlock the exam

Final exam - Customer acquisition specialist certification

Final exam – Customer acquisition specialist certification

Earn a 90% or higher to pass the test and earn your customer acquisition specialist certificate. Exam can be reset after 24 hours.

Show off your hard-earned skills and strengthen your profile

LinkedIn is easily the largest professional network in the world with more than 600 million users. 

But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.

A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.

What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!

Sign up for CXL Institute and get access to

  • 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 5 Minidegrees that give you advanced level skills
  • Talk recordings by world class practitioners at CXL Live and Elite Camp

The CXL Institute guarantee:

  • Guaranteed return on time spent or your money back.
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

See plans and pricing   or   Request demo (for teams 5+)