How do you even begin building an experimentation culture at a $51 billion company with over 80,000 employees?
Cisco has been providing networking and security solutions since 1984. When you’re one of the largest tech companies in the world, fostering a data-driven experimentation approach can prove challenging.
Google Tag Manager (GTM) is probably the single most useful tool that your team can use to collect data and inform smart marketing decisions.
Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point.
If you’re an ecommerce marketer, you send tons of emails regularly.
Black Friday, Valentine’s Day, BOGO, order confirmations, thank you mails, cart reminders—the list is endless. And if you aren’t promoting the right product to the right people at the right time, all those mails are useless.
Generating revenue (and not simply opens and clicks) via email marketing requires a strong strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email.
Cloudways, a cloud hosting provider that connects with cloud services like Amazon and Google, recently reached 48% YoY growth shortly after being acquired by DigitalOcean for $350 million.
A core element of this growth trajectory was transitioning from a service-based to a SaaS model. Muhammad Saad Khan, who pioneered the marketing efforts during this transition, is telling us how they did it.
Mediocre brands guess: “It seems like our latest run of Facebook ads is working well.”
Top-tier brands know: “Our current Facebook ad set is driving traffic, but it’s our retargeting pixel that’s converting customers.”
It’s the data-driven understanding of what works—and what doesn’t— that separates sophisticated marketers from the pack.
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical.
How did they do it? With a tactical understanding of two different marketing strategies: demand generation and lead generation.
Now, should you pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, or tap into existing demand to build a pipeline of high-intent leads?
Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are five common mistakes that lead to lost revenue.
Are you sold on the idea that it’s beneficial to understand your customer personas?
Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.
You’ve worked all quarter on a new content marketing series and conversions are ticking upwards.
Do you attribute these conversions exclusively to your content? What about the customers who clicked through to your article from your social media page—do you attribute those conversions to socials or to the article (or both)?
It’s a cultural trope to “want what you can’t have,” but it’s also a principle based on decades of psychological research.
That principle, scarcity, is incredibly powerful in marketing, persuasion, and conversion optimization—when done right, especially in a free market with limited resources. If people believe that they’ll be missing out on something, they’ll be prompted to act more quickly to get it.