The Psychology of a Successful Testing Program
All testing programs, no matter how great or awful, think they are doing pretty good and can get better.
The Psychology of a Successful Testing Program
Top 10 Articles on CXL In 2014
Another one bites the dust. Here are our most read articles for 2014. Make sure you didn’t miss any.
The Greatest Factors Limiting Your Testing Program
As more and more people start to look to testing and conversion optimization as a consistent and meaningful tool for their marketing and other initiatives it is important that people start to realize that optimization as a discipline is not just a false add-on to existing work. Testing when done correctly can and should be by far the number one driver of revenue for your entire site and organization, and yet according to 3 of the major tools on the market the average testing program only sees 14% of their tests succeed.
Website Redesign for Higher Conversions? Tread Lightly
Your conversion rate is not what it could be – and you know you need to do something about it. Should you redesign the whole website? Maybe. Probably not though. It depends. But if you are going to do it, you need to tread very lightly. Website redesigns only work if they are carefully managed and data-driven.
6 Key CRO Lessons I’ve Learned As Editor
As of next week, I, Tommy Walker, will be leaving my post as editor of CXL.
I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog.
What You Need To Know Before You Start A Referral Marketing Program – Who Sends The Referrals?
83% of clients were comfortable providing a referral, yet only 29% of clients actually gave one.
That’s was what Advisor Impact found in 2010 when they surveyed more than 1,000 financial service clients to understand how customer satisfaction & loyalty was translating into new client referrals.
What’s shocking about the relatively low 29% referral rate is that 93% of the people surveyed said they were somewhat or extremely likely to continue working with their advisor & nearly 80% gave a satisfaction rating of 8/10 or higher.
5 Things You’re Measuring Incorrectly With Digital Analytics
Watching the growth of digital analytics over the last several years has been both exciting and disturbing.
It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity.
Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics.
I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day, not the team of people with different skill sets working cross-functionally to make systematic improvements.
2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors
Knowing where to segment your Google Analytics data can be daunting. Where do you start? And how the Hell are you supposed to know if what you’re looking at is going to make any difference what-so-ever?
Trust me, I hear you. I’ve been learning more about gaining real insights from analytics myself, and my head’s been reeling from staring down the infinite possibilities.
3 Common CRO Mistakes that Beginners Often Make
When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. Let’s test button colors! Or maybe call to action text! That should get us a win of at least 30-50%…I think.
Unless you’re a giant like Amazon, you need to go beyond the random let-us-change-button-color-today kind of tests to move the needle through A/B testing. It’s not about tactics. It’s about the reaction your design creates in the mind of your visitors.
Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions
Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design.
Specifically, your design’s first impression, how long it takes to make that impression, and whether or not that impression is communicating the right things (or anything for that matter) about your brand.