5 Insights from Every Speaker of CXL Live 2015
I’ve been to a lot of conferences. A lot. Most of them are mediocre. I made it my personal goal to deliver an amazing conference.
5 Insights from Every Speaker of CXL Live 2015
A Complete List of Things That Always Boost Conversions
Stopping A/B Tests: How Many Conversions Do I Need?
A/B testing is great and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common.
It’s not fair to just blame the tools of course. It’s very human to try to (over)simplify everything. Now the internet is flooded with A/B testing posts and case studies full of bullshit data, imaginary wins. Be wary when you read any testing case study, or whenever you hear someone say “we tested that”.
How to Recognize Great Conversion Optimization People
While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. Alas they can be hard to find. If you’re looking to hire one, what should you look for? What makes an optimizer a great optimizer?
The Top 5 Reasons You Suck at Making Rational Decisions
In many ways conversion rate optimization is really decision optimization. If you are doing it right, you will constantly discover that what you thought mattered – actually doesn’t.
Where Should You Start Testing?
You should split test the headline first! Bollocks. The images! What a load of crap.
That’s the kind of advice most articles out there would give you. The truth is that answering “what to test first” is like answering “how much does a car cost?” – it depends.
5 Uncomfortable A/B Testing Questions
AB testing is supposed to be straightforward and extremely transparent. It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. But is it really so transparent as we’d like to think?
What Tools You Need When You Start a Testing Program
One of the great truths that people ignore when it comes to optimization is that you can fail with any tool. It’s only when you are trying to succeed that differences in tools really matter.
How Much Copy to Write on Your Home Page?
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages.
When Conversion Optimization Best Practices Fail
There are many, many, many lists of conversion optimization best practices. Some are sacrosanct:
- Sliders distract – you should get rid of them.
- Everything needs to be shorter – cut stuff out.
- Just make the button bigger!
These practices often come from broad trends observed over many experiments and they highlight what usually and typically works. Often, they’re tapping into a kernel of persuasion wisdom.