You already know competitors are targeting category keywords—it’s baseline and relatively easy to monitor. What most paid search teams don’t have visibility into is who’s bidding on their brand terms.
Not their category but their name, and it happens more than you’d expect.
For the past two years, the dominant advice in B2B content marketing has been some version of: be careful with AI. Don’t let it water down your brand. Keep a strong human in the loop. Avoid the slop.
That advice made sense when it was speculative. It makes less sense now that we have data.
There’s a lot of hype around tools like n8n right now, people claiming it can replace entire teams or save thousands overnight.
Most marketing agencies think they’ve made the shift. They’ve added “AI-powered” to their website, run a few ChatGPT prompts for client deliverables, and nodded along at the last industry conference when someone said the future is now.
It’s no secret that AI is reshaping marketing agencies, but we wanted to know how.
Most agency leaders are asking the wrong questions: “How do we use AI to do our work faster?” and “Do we need fewer content writers?” The question that actually matters—the one that clients are already asking—is simpler and more brutal: “Do we need an agency at all?”
That shift is already happening.
Static data visualization is a silent engagement, productivity, and conversion killer. Marketers have been uploading data to tools like Flourish, Datawrapper, and Tableau for years—then manually formatting, exporting, and embedding the results.
It works, but it’s also slow and what took weeks to create is often lost and forgotten in a four-second scroll.
Google’s AI Overviews don’t just summarize the top result. They cite whoever answers the query best, regardless of whether that page ranks first, fifth, or not at all.
Your brand could be invisible in AI answers while your domain authority sits at 60. That’s the new reality, and most SEO dashboards won’t tell you it’s happening.
Most marketers probably don’t even know if they’re being cited or not. There’s no standard report for this. No toggle in Search Console. No widget in Semrush that shows you, clearly, how often your brand appears in AI-generated answers versus your competitors.
So we built one.
LLM hallucinations are a known issue. But as frustrating as they may be, hallucinated AI citations are just a symptom.
Every time an AI assistant invents a URL to your site—confidently, wrongly—it’s doing so because a real person asked a real question. The model expects your site to have an answer, and when it can’t find one, it fills in the blank.
That’s the gap worth paying attention to.
Google AI Overviews are rapidly becoming the first thing users see for informational queries. That citation layer is increasingly shaping perception before a user even looks at the organic results.
But most teams have no idea whether they’re showing up in these citations or not.
SEO used to reward depth. If your article was an exhaustive piece on a topic that covered every angle and included a few keywords, clicks would usually follow.
Today, search rewards precision over sheer depth.