B2B omni-channel automation with AI: A lean team playbook
Most B2B teams say they’ve “automated,” when what they’ve really done is stitch together fragile hacks that break the second you scale. And as leads vanish and sales ignores marketing’s handoffs, campaigns run like isolated experiments with no system behind them.
There’s no such thing as 100% automation. The second you remove human oversight and documentation, your stack will collapse under its own weight.
