AI in Marketing

B2B audience research shouldn’t be a luxury item. If insights require a massive budget, most teams will never get them. 

You don’t need a six-figure research sprint to learn what people want. The conversations you need are already public, sitting on Reddit, LinkedIn, review sites, and forums, waiting to be mined. The only thing stopping most marketers is habit and a misguided belief that market research needs an agency badge to be legitimate.

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The old funnel’s basically dead. Buyers aren’t clicking their way through journeys anymore. They’re discovering brands in places where clicking is optional or nonexistent: AI summaries, LLMs, LinkedIn feeds, and Reddit-style threads. That’s where the momentum starts: where people shape what’s trusted, repeated, and remembered.

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Buyers spend more time talking to LLMs than to coworkers. (and that’s not an exaggeration).

Users ask AI everything from product recommendations to internal research questions. Whether marketers realize it or not, LLMs are already part of the buying process.

When a model becomes the first advisor a buyer consults, your biggest leverage is simple. Make sure the AI knows how to sell your product. If you don’t, someone else will train the narrative first.

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Personalization used to mean effort. Now, it means intelligence. 

But somewhere along the way, ABM personalization turned into a checkbox, with marketers labeling “Hi [First Name]” personalization and calling it a day.

That’s not personalization. It’s Mad Libs marketing. And even though the intent may be right, the execution is painfully generic. 

Buyers don’t care that you know their name. They care about connection; that you understand their reality.

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Most B2B teams say they’ve “automated,” when what they’ve really done is stitch together fragile hacks that break the second you scale. And as leads vanish and sales ignores marketing’s handoffs, campaigns run like isolated experiments with no system behind them.

There’s no such thing as 100% automation. The second you remove human oversight and documentation, your stack will collapse under its own weight.

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AI agents for B2B marketing

Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.

This program is designed to keep you up-to-date with B2B marketing and AI.

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